Effect of Immigration on New York City Research Paper

Effect of Immigration on New York City - Research Paper Example Writing about New York City's population, Nathan Glazer noted, "If the United States remains the permanently unfinished country, to an even greater degree the same is true for New York City" (Vecoli, 567). Various reports show that immigration continues to shape the city. Immigrant flows are at an all time high since the peaks at the turn of the century. Immigration to the city in the 1990-2000 periods stood at approx 13,000 annually, a 32 percent increase over the average of 86,000 in the 1980s. (Lobo, 12) This growth mirrored the increasing flow of immigrants to the country as a whole; as a result, immigrants to the city constituted nearly 15 percent of all immigrants to the U.S. in both the 1980s and 2000s. (Martin, 02) This article examines the nature of these recent immigrant flows and their impact on the city's population. Traditionally, immigrants to the city have been disproportionately from the Caribbean and South America relative to the nation, which has been more likely to get immigrants from Asia and Mexico. The Caribbean comprised 33 percent of the flow of immigrants to the city, but only 12 percent of the flow to the nation in the 2005-2009 periods. ... Likewise, Asians were 26 percent of the city's flow but comprised 42 percent of entering immigrants to the nation. (Martin, 5) The 2000s marked resurgence in European immigration to New York City, and a decline in the share of Caribbean flows. Immigration from Europe stood at 22 percent, more than twice the level of 9 percent in the 1990s. (Vecoli, 562) Caribbean immigration, which stood at 40 percent of the total in the 1990s, dropped 7 points in the 2000s. However, the share of the Hispanic Caribbean (primarily the Dominican Republic) actually increased while there was a decline in flows from non-Hispanic Caribbean nations such as Jamaica, Haiti, and Barbados. Flows from Guyana, an English-speaking South American nation with a heavy Caribbean influence, also declined. The number of African immigrants to the city, while small, has been increasing steadily over the past three decades and comprised just over two percent of entering immigrants. The reason that immigrants are able to find jobs in the New York City and put a lot of people out of work is because they often take the low-paying jobs that most Americans don't want to do. Even though a lot of people may not like immigrants because they are putting them out of jobs, immigrants in this economy today are helping to keep inflation low, improve housing values, and benefit taxpayers (Martin, par. 12). In other words, immigration helps provide an increase to the U.S. economy. The only people that are really being hurt right now by immigrants are those people without high school degrees (Gelfand and Yee, par. 10). Every year they fight against immigrants for jobs and their wages just seem to keep getting lower. Immigrants who see their relatives and friends leading a better life

Why Divorce Is A Good Thing

Why Divorce Is A Good Thing We owe all the wonderful aspects of modern marriage to one thing: divorce. You will hear just the opposite, of course. Religious fundamentalists and politicians will tell you that divorce is crumbling our society, ruining childrens lives, and weakening the moral character of the nation. Dont listen to them. They know perfectly well why divorce is a good thing, they just dont want you to ever find out. Divorce means choice. Divorce means that two people do not have to remain bound to each other until the grave, as society dictated until the 20th century. Divorce means that human beings can determine the path their life will take. And at its very root, divorce provides for that most crucial, most valuable of human experiences: happiness. Divorce is also the great equalizer, and the hallmark of a truly advanced society in terms of womens rights. No woman can ever claim to feel like property or subjugated by men where are there are equitable divorce laws in place. When we look back at ancient civilizations, the ones that stand out are the ones like ancient Egypt which provided equitable treatment for women and the accessibility of divorce as a way to end a legal marriage. Even in the modern world, the best countries for women are those that allow them to divorce freely and without social stigma. But the freedom to live your life how you please, without affecting how others live theirs, is something that a great number of people dont want you to have. Religions in particular seem devoted to making sure that you donà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t live how you please, that your every action is analyzed and criticized and ultimately judged. Whether its a stern and moralistic God or a harsh and judgmental society you claim as your higher power, be aware that both of them have one central belief at their core: personal happiness is bad, and personal choice is worse. The Catholic Church, for example, maintains that if you marry someone while your first spouse is still alive, you are committing adultery and will go to Hell. You are not allowed to put aside one spouse and find another, no matter what the reason. They dont like the idea of your having sex with more than one person in your life, even if you want to marry each person that you have it with. Or do they? If your spouse dies they have put no such hex on you. Widows and widowers are given the full blessing of the church to marry again. The limit seems to be three marriages, although Im not sure how stringently this rule is applied. It may be that the widowed are allowed marrying as often as they wish. But even if the church absolutely forbids a widowed person from re-marrying more than twice, it still means that the church would rather sanction youà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢re having sexual relations with three people in your life, rather than let you be married to two if the first one is merely divorced from you. Its adultery and fornication if you divorce one spouse and remarry even once, but legitimate carnal relations if you marry three times because the other two died. This cant possibly indicate a desire to limit the number of sexual partners you have, or to stamp out the sin of sex. I couldnt understand this breach in logic. As much as I disagree with the premise, if youre going to claim that all sex outside the bonds of your first marriage is sinful, then surely you have to call the widowed fornicators too, as much as the divorced are. But the church doesnt. And for years, neither did the public at large. Widowed people were pitied but respected. Divorced people caused scandal, were looked down upon by respectable people, were shunned and considered morally bankrupt. Now I know why. Its a question of choice, of volition, a unique human quality. The church, and society, simply wouldnt allow you to exercise your volition beyond that first choice of partner you made a choice, by the way, that was often made for you by your parents and had nothing to do with what you wanted. Nothing would justify wanting to make another choice later in life. Only God could do that, it seems. If God took your partner away from you, you had no choice in that, and therefore, you were allowed to choose again. If God decided to take that spouse from you too, that wasnt your choice either. As long as you yourself werent thinking and choosing and making your own decisions about your life, the church would be lenient on you. The minute you decided to affect change in your own life, to undo something you regretted doing or something that no longer served a purpose in your life, you were branded a sinner. So for centuries, miserably married people could only find freedom in the grave. Many people killed their mates to be free of them. It was not uncommon for aristocrats, attempting to climb the social ladder, to arrange for their no-longer-advantageous spouses to fall down stairs or eat poisoned meat so that they, the aristocrats, could marry someone higher up in the echelon of the nobility. For those without the stomach for murder, there was no option. There may have been unofficial separations as there are today, but the medieval mind was so accustomed to accepting discomfort and sacrifice that most unhappily married people stayed together because they felt it was their lot in life to suffer. Its a sentiment that carried through to our grandparents, and even our parents to some extent, many of whom lived out lives of unhappiness and dissatisfaction, bound for life to someone that contributed to the misery of their life, all under the guise of respecting the sanctity of wedlock. It was only when people started believing that their happiness was more important than a vow to God, that they had choice in life and were free to make choices responsibly, that marriage was a voluntary, mutually agreed upon partnership of respect and love that could dissolve if that love and respect disappearedit was only then that people started seeing marriage as an expression of joy and started enjoying the marriages they had. There is nothing sacred about a loveless marriage. Whats sacred is having the freedom to enjoy the best kind of marriage possible, the kind freely entered into by two people who understand that it could end if they neglect or abuse their partner, or that it could last a lifetime if they both want it to. Whats sacred is knowing that a satisfying, happy marriage is always possible, no matter who you find yourself with at the moment or how many times youve tried to make it work and failed. Whats sacred is saying to yourself, and your children, that happiness in love is a crucial component of a healthy life, that sacrificing that happiness for some fuzzy morality is an insult to the human mind. People who divorce and remarry respect the institution of marriage, and respect themselves. As difficult as divorce may be, as painful and unpleasant as it may be, it is necessary to preserve the essential beauty of marriage. People are much more likely to respect and honor each other, to stay in love, when they know that if they dont earn their partners love and admiration, constantly, their marriage could end. People who are bound, inextricably, to each other for life have no incentive to be good to each other. Children and Divorce But what about the children? Its a cry we hear constantly, in protest against everything from adult sites on the internet to garbage dumps to government cutbacks. Future generations, it seems, are far, far more important than this one. But I digress. I will discuss the issue of children and their relationship to marriage in a later page. Yes, children are often hurt by divorce. Yes, it can be painful for a child to see his parents split up. But I believe it is far more damaging for an adult to have grown up in a household where love has disappeared from his parents marriage, and therefore the only experience he has with it is that its a doomed institution, a miserable partnership, something he never expects will give him joy. One of the biggest mistakes parents make in child rearing is in putting their marriage last. It is imperative that you put your marriage first, not only for yourselves, but also for your children. Show your children what a marriage is, what they can expect and look forward to when they grow up. Show them a couple who are deeply in love and committed to each other, show them a man and woman enjoying being in love, respecting each other, living with each other, loving each other. If they see this, they will want and expect this for themselves. They will know what a good relationship is, and wont get drawn into bad ones. So what happens if you arent that blissful couple? What happens if you dont love each other, if your marriage isnt good? Then is that something you want your children to emulate? Even if your partner is the best parent in the world, it will do your child a great disservice if the two of you fight and hurt each other and then turn around and behave sweetly to your child. It will make your child feel uncomfortable, like they are somehow usurping love from one of their parents. Children plainly understand that their parents are supposed to be in love. Its what assures them that when they grow up theyll be in love as well. If you dont have a loving model to show your children, you are doing them no favors by staying married. Divorce. Separate yourselves from each other, and continue to be good, if separate, parents. Marry again, choosing carefully, so that your children can see that it s alright to want happiness for yourself and to go after it. Show them its alright to leave one marriag e if its bad and start another one thats better. Give them some idea of what to expect for their own happiness in the future. Divorce isnt easy. And naturally a happy marriage is preferable to divorce any day. I dont blame anyone for being afraid of divorce or for not wanting their marriage to end. But if we really want to understand what makes free, unfettered, romantic marriage possible, we have to embrace that which makes it possible, and give it the quiet respect it deserves.

flannery oconner: queen of irony Essay -- essays research papers

Flannery O’Connor: Queen of Irony The literary rebellion, known as realism, established itself in American writing as a direct response to the age of American romanticism’s sentimental and sensationalist prose. As the dominance of New England’s literary culture waned â€Å"a host of new writers appeared, among them Bret Harte, William Dean Howells, and Mark Twain, whose background and training, unlike those of the older generation they displaced, were middle-class and journalistic rather than genteel or academic† (McMichael 6). These authors moved from tales of local color fiction to realistic and truthful depictions of the complete panorama of American experience. They wrote about uniquely American subjects in a humorous and everyday language, replete with their character’s misdeeds and shortcomings. Their success in creating this plain but descriptive language, the language of the common man, signaled the end of American reverence for British and European culture and for the more formal use of language associated with those traditions. In essence, these new authors â€Å"had what [the author] Henry James called â€Å"a powerful impulse to mirror the unmitigated realities of life,† in contrast to the romanticist’s insistence â€Å"on the author’s rights to avoid representations of â€Å"squalid misery† and to present instead an idealized and â€Å"poetic† portrait of life† (McMichael 6). In contrast to their romantic and realist predecessors, the literary naturalists â€Å"emphasized that the world was amoral, that men and women had no freewill, that their lives were controlled by hereditary and the environment, that religious â€Å"truths† were illusory, [and] that the destiny of humanity was misery in life and oblivion in death† (McMichael 7). The naturalist writer Stephen Crane, for instance, explored the absurdity of the human condition. His writing most often portrayed humanity as lonesome singular entities relying on their unproven belief in the benevolence of God and freewill, led by their persistent illusions of being the center of the universe, and clueless to the disparity between their greatest expectations and their equalizing bouts of impendent doom. These realist and naturalist writers, with their revolutionary new method of portraying humanity as capable of evil and as likely victims of an often tempestuous environment or seemingly spitef ul heredity, were a powerful influence on... ...pocrisies of her southern environment. In the last year of her life O’Connor wrote, â€Å"You write. . ., what you can. And you become, we can further infer, what you can† (Fitzgerald xix). It was the civil rights leader Martin Luther King who said, â€Å"The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy. Faced with a sure knowledge of impending death from an incurable disease and a South blinded by its hypocrisies and lies, Flannery O’Connor challenged the mores and conventions of her time to emerge a literary visionary and a true example of the best that American literature has to offer. The author used â€Å"the prevailing locution of the South as easily, and as maliciously, as it often occurs there, among blacks and whites alike† (Fitzgerald xix). She spit into the wind of amorality and sin the consequences be damned despite the fact that in her time she was an outsider as a women, a southerner, and a Roman Catholic in the South. Her [natural] gifts produced the fiction, but her situation gave them opportunities, and enabled her to exercise her intelligence, imaginatio n, and craft most effectively (Hyman 46).

Teacher & knowledge

Since the beginning of our lives, we start to learn and improve our skills and knowledge day by day from everything around us. However, to reach our goal in the future, we need instructors who can guide us through our lives. And those instructors are teachers. Actually, teaching is a very good job and is very important for everybody and also for our country. Teachers are very precious. First, teachers always teach what is good for us and show us the right path to walk. They are wise and respectable.They have such a good manner. They always stay by our side. For instance, when we get good result from our studies, they will be happy and proud of us just like what they feel for their own children. When we get bad result, they feel upset, but instead of blaming us, they try to encourage and cheer us up. All they want back from us is nothing, but for us to be successful in the future. Second, teachers don't think much about money. They don't earn much money but they earn good relationship and respect from the others.That's the most important part of being a human and also the most special part of this job. With us, as students, they are just like our parents because they care about us and want us to be good and useful people in the society. But sometimes they may also be our brothers, sisters or even friends. It's just like we are members of one big family. We share our happiness and sadness with them and help each other out. Although sometimes they feel exhausted, they don't even mention about their difficulties to us.They always work with happy hearts. Third, teachers are the source of the country's development. In other words, we can say that without teachers, there're no schools. Without schools, there're no students. Without students, there's no human resource, so development is impossible. As we all know, teachers play an important role in our education system. They are very important for us and our new generation. One thing we should know is that the world we know today may not exist without them.

After You, My Dear Alphone (Mrs Wilson) Essay

Mrs Wilson seems, to me at least, to be a bit old fashioned – something that isn’t quite so odd, considering the story was written in the 1940’s. I can imagine her being the typical housewife, struggling in the kitchen, gossiping and worrying with the neighbourhood women and fussing over minor details concerning her precious son, Johnny. However, her temper can get the best of her, creating tension and thus leaving a situation next to unbearable. In the story’s situation I know I would find it unbearable – by sheer awkwardness! As soon as little black Boyd enters her house, the assumptions pile up in Mrs Wilson’s head. Instantly feeling sorry for him and wanting to take care of him, she makes sure Johnny doesn’t take advantage of him and starts feeding the new boy. As kind hearted as it may seem, it took a nasty turn towards the end. When she talks about Boyd’s parents and how he needs to eat enough to work hard, she assumes he comes from a poor black family, struggling to make ends meet. There’s nothing about Boyd that would lead her to think so, except that he’s black and smaller than Johnny. She just immediately builds up this whole idea of this poor little boy. That really is a vague estimate of a book-cover’s content (†judging a book by it’s cover†), that she nonetheless is sure of. And doing so makes her prejudiced. She hardly listens to Boyd’s explanation of his family’s situation, and certainly doesn’t accept it. Not even when he tells her, that his father is a foreman. Later on, she pretty much forces their own unwanted clothes on the boy, expecting gratitude in return. When Boyd’s response was wonder, not understanding why he would be needing them, she becomes aggressive. Her reaction makes her seem arrogant, almost as if she needs the boy to be inferior. This makes her very unlikeable and shows her true colour. In today’s Denmark, there are people of all colours, ethnicities and and religions. Over the years this has become more and more accepted, but still there are Danes who look at them with distrust or just distaste. This can be a result of the criminal doings, that are caused by the immigrants. It can also be because these immigrants come bringing foreign culture to Denmark, which some Danes find hard to understand. And it’s an old habit, that what you don’t know, you fear. When talking only about prejudice towards different races, it instantly becomes more difficult to explain. Racists can have many different reasons as to why they feel a certain way or even resentment towards another race. Some have got their opinions in childhood from their parents and some from experience. Whatever the reason, it is generalisation of a whole bunch of people and doing so is always wrong.

Differentiation Ouline for Essay with Goals and Intervention Samples Essay Example

Bowen/Differentiation Ouline for Essay with Goals and Intervention Samples Essay Example Bowen/Differentiation Ouline for Essay with Goals and Intervention Samples Essay Bowen/Differentiation Ouline for Essay with Goals and Intervention Samples Essay Outline for Bowen paper on Beginning, Middle, End goals/interventions 1. a joing family as a coach, healthy triangle look up beginning stages of therapy limit emotional reactivity experimental therapy – teacher/coach b. therapeutic alliance/relationship c. how change brought about? Through insight†¦ For Bowen theory – insight gained by looking at patterns in famly/genogram For Behavior therapy – shaping For cognitive therapy – challenging destructive schema Structural therapy- realigning structure Bowen – 1. Insight2. Multi-generation transmission 3. Differentiation of self 2. skip . vignette – conceptualization/hypotheses 4. 3 stage treatment plan (beginning, middle, end of therapy) a. global goals b. interventions Beginning goals/interventions 1. Make client feel safe/build rapport/build relationship 2. Ask their goals 3. question about their family positions 4. empathy/active listening 5. symptom relief – ask about symptoms, wh at brings them to therapy, not taking sides, repeat (mirror), no judging a. Build working hypothesis – ask clarifying questions, seating position Middle goal for Bowenian Therapy 1. Id subsystems, hierachy, genome relationships . Bowen Goal: Begin challenging pathological beliefs/faulty cognitions (intervention) genogram 3. Bowen Goal: Reach differentiation Intervention 4 Bowen Goal: Assist family in looking at family dynamics: Intervention – Genogram End 1. Time to end when believe they are able to maintain change/and how a. Client/clients have maintained change for some time in therapy b. Learn to deal with loss, if attached to therapist c. Have a plan i. resources ii. index cards d. Review progress iii. Bowen copy of genogram, beginning and end iv. Bowen – copy of CED, other tests

Aristotle vs Plato Comparative Essay Essay Example

Aristotle vs Plato Comparative Essay Essay Example Aristotle vs Plato Comparative Essay Essay Aristotle vs Plato Comparative Essay Essay Aristotle vs. Plato I believe Aristotle and Plato are both great thinkers. Aristotle and Plato both give good evidence to what they believe. There are some things that Plato says that I may or may not agree on, and same goes with Aristotle. In this essay I am going to prove why Aristotle and Plato both have an influence upon my thinking. In order for me to prove that I must understand Plato’s thinking, and Aristotle’s thinking. I am going to analyze their different philosophical perspectives such as their theory of forms, and human nature. Aristotle has a greater influence upon my thinking in the long run, but I want to be sure that I understand them both. Plato believes the body is like a cage for the soul. The real person is not the body; it’s the soul that is held within in the body. I agree with Plato, because after death our bodies decay and we no longer have a body, but are soul still exists. Aristotle on the other hand believes a man is like an animal. Not just any animal it must be a certain kind. He believes the soul is a form. When I read what Aristotle believed about human nature it really had me thinking. I want to say I agree with Aristotle but then again it’s a little confusing. I want to say I agree, because people say that we were animals before we became humans, but I myself still don’t know the truth. If I knew for sure that we were animals before we became humans then I would most definitely agree with Aristotle. Plato’s reasoning behind human nature is much better understood to me. Metaphysics is the study of being as being (reality). Epistemology is the study of knowing (justice). Plato believes there is another world and the world is the world of forms. He breaks down metaphysics and epistemology to bring this world to an understanding. The world of forms is permanent and unchanging. The world of forms is what we know (our knowledge) which came to conclusion by reasoning. Even though we may not be able to see or touch these forms does not make them unreal. We do not live in the world of forms; we live in the world of experience. The world of experience is impermanent and changeable. The world of experience is our opinions, what we sense, believe, but in our world it’s all real, but in reality it is actually real. I believe the world of forms is a world we all wish to live n, but it’s unreal. The world of forms is like a dream. Aristotle breaks down the world into categories which is better understood than Plato view of the world. Aristotle breaks it down into ten categories (substance, quantity, quality, relationship, place, time, posture, state, action, and undergoing something). A substance exists within itself. The other nine categories are known as Accidents. You have to have a substance for anything else to exist. Without a substance there are no accidents. Without matter there is no form. When it comes to form you must have matter Aristotle believes. I agree with him on that. Plato never mentioned matter; he always believed you just had a form. An easy way to show why I disagree with Plato is, the body is the form and the soul is the matter. He never identifies the body and soul as matter and form. He puts them together as one whole form, but he kind of digs a hole for himself by saying that, because he believes himself, the soul and body are not connected. Although the soul is inside the body, the body is just protection for the soul. Form is defined as a substance, but with a substance you must have matter that is why I believe/understand Aristotle views of the world. According to Aristotle only concrete things are matter such as a soul, a person, an animal, etc. Aristotle’s view on form is much more detailed and makes more sense to me. Something’s Plato mentions just does not seem like actual reality to me. Aristotle and Plato brought together equals a well defined/understood philosophical world. In conclusion I now have a better understanding of Aristotle and Plato’s thinking. I personally believe that Aristotle came to his conclusion with the start of Plato’s idea. Plato makes a lot of good points, but something’s he believes is not complete or may not be true. I believe Aristotle is more philosophically inclined than Plato. He gets rid of the ideas that are irrelevant. I see him as someone who believes the world is satisfying just the way it is. They both had visions of ways to improve the society through forms, matter, reality, human nature or whatever it may be. Both these men were extremely great thinkers. All their thoughts, and opinions were different, but they had the same concerns. We still to this day, in this future use both Aristotle and Plato’s philosophical way of thinking and I believe that was their whole purpose.

Réaliser - to Realize - French Verb Conjugations

Rà ©aliser - to Realize - French Verb Conjugations The  French verb  rà ©aliser means to achieve or fulfill or to realize. See the tables below for simple conjugations of  rà ©aliser. Conjugations for Rà ©aliser Present Future Imperfect Present participle je ralise raliserai ralisais ralisant tu ralises raliseras ralisais il ralise ralisera ralisait nous ralisons raliserons ralisions vous ralisez raliserez ralisiez ils ralisent raliseront ralisaient Pass compos Auxiliary verb avoir Past participle ralis Subjunctive Conditional Pass simple Imperfect subjunctive je ralise raliserais ralisai ralisasse tu ralises raliserais ralisas ralisasses il ralise raliserait ralisa ralist nous ralisions raliserions ralismes ralisassions vous ralisiez raliseriez ralistes ralisassiez ils ralisent raliseraient ralisrent ralisassent Imperative tu ralise nous ralisons vous ralisez Verb conjugation patternRà ©aliser  is a  regular -ER verb

Sport and media Essay Example | Topics and Well Written Essays - 250 words - 3

Sport and media - Essay Example The film focuses on a traditional Indian family where the family is the core and the decisions made by women need to be accepted by the whole family for a woman to go ahead with them, therefore leaving women very little choice but to surrender. The end also shows Jess’s (the leading lady) friend offering to marry openly (IMDb, 2002) in a family setting so she can continue her passion for football, only confirming that a masculine decision is weighted above a woman’s. The film characterizes Jess as elusive to feminine products which is a rather sharp contrast to draw. In scenes where she goes shopping with friends for her sister’s wedding she seems disinterested in every dress or product available. This is usually not the case as female athletes have fine refined tastes and interests. The film shows her dressed in shorts and sweats while her friend who is also a footballer comes off as stylish and feminine. The ending of the film is progressive and happy with the family accepting change and being candid about women in the family adopting a male sport. Especially the role of the father is commendable who refuses to repeat mistakes he made and accepts assistance to better his sporting abilities as well. Bend it Like Beckham has a few notes of disappointment when it comes to women in general. It does not save the sport nor does it help the women who make decisions to go into it. It only gives an insight into the mind of people involved in a woman’s life who makes the fine decision of leaping

In the The Cruciblediscuss the change that occur with the character oh Essay

In the The Cruciblediscuss the change that occur with the character oh Jonh Hale and Elizabeth Proctor - Essay Example Arthur Miller’s play, The Crucible by focusing on how the characters, John Hale and Elizabeth Proctor changed in the course of the play, and how that change brought both positive as well as negative feelings in them. John Hale is the young minister who is known for his knowledge on witchcraft. â€Å"..a tight-skinned, eager-eyed intellectual†¦called here to ascertain witchcraft he has felt the pride of the specialist whose unique knowledge has at last been publicly called for† (Miller). Hale enters the play when Reverend Parris asks him to examine the mysterious behavior of his daughter, Betty. In the initial stages of the play, he is the person who sets the witch trials into motion, investigating and finding out who are the culprits and asking them to confess or testify. But, in the course of the play, his drive to convict the accused supposedly involved in witchcrafts slows downs, as many hidden truths and the role of other persons comes into open. That is, when he listens to John Proctor and Mary Warren, he understands that Abigail was not telling the truths, including the reasons behind the children’s death. This creates a feeling in him that he might have trusted the wron g individuals. Also, when Rebecca was arrested and Proctor’s wife, Elizabeth was issued warrant for their involvement in witchcraft, Hale felt that he did not identified the true culprits. So, these events raises questions in his mind, whether he is right in going after the people involved in witchcraft, when so much deceits and false uttering is going on. So, in the climactic stages of the play, Hale belief in witchcraft weakens and in the court, he becomes the supporter of those, who are opposing the witch trials. So, John Hale changes from a dominant â€Å"witch-hunter† to a person, who losses control of the proceedings, undergoing both positive and negative feelings. Elizabeth Proctor, wife of John Proctor, is another main character who undergoes changes in the course of the play.

In the The Cruciblediscuss the change that occur with the character oh Essay

In the The Cruciblediscuss the change that occur with the character oh Jonh Hale and Elizabeth Proctor - Essay Example Arthur Miller’s play, The Crucible by focusing on how the characters, John Hale and Elizabeth Proctor changed in the course of the play, and how that change brought both positive as well as negative feelings in them. John Hale is the young minister who is known for his knowledge on witchcraft. â€Å"..a tight-skinned, eager-eyed intellectual†¦called here to ascertain witchcraft he has felt the pride of the specialist whose unique knowledge has at last been publicly called for† (Miller). Hale enters the play when Reverend Parris asks him to examine the mysterious behavior of his daughter, Betty. In the initial stages of the play, he is the person who sets the witch trials into motion, investigating and finding out who are the culprits and asking them to confess or testify. But, in the course of the play, his drive to convict the accused supposedly involved in witchcrafts slows downs, as many hidden truths and the role of other persons comes into open. That is, when he listens to John Proctor and Mary Warren, he understands that Abigail was not telling the truths, including the reasons behind the children’s death. This creates a feeling in him that he might have trusted the wron g individuals. Also, when Rebecca was arrested and Proctor’s wife, Elizabeth was issued warrant for their involvement in witchcraft, Hale felt that he did not identified the true culprits. So, these events raises questions in his mind, whether he is right in going after the people involved in witchcraft, when so much deceits and false uttering is going on. So, in the climactic stages of the play, Hale belief in witchcraft weakens and in the court, he becomes the supporter of those, who are opposing the witch trials. So, John Hale changes from a dominant â€Å"witch-hunter† to a person, who losses control of the proceedings, undergoing both positive and negative feelings. Elizabeth Proctor, wife of John Proctor, is another main character who undergoes changes in the course of the play.

Classroom Game Plan Essay Example | Topics and Well Written Essays - 250 words

Classroom Game Plan - Essay Example Good classroom procedures can also be good housekeeping routines. Hand signals can be visual or audio. For example, raising the left hand or placing the index finger of the right hand in front of closed lips to signal the students to keep quiet. Classroom organization refers to the arrangement of furniture and materials. For instance, in a class of fifty learners, arranging the furniture in three straight columns is ideal so that the teacher can easily spot all the students. Marzano, Marzano and Pickering (2003) further say that consequences are measures used to show a student that a certain behavior is unacceptable. Behavior like noise making can be reinforced in several ways. Writing the learner’s name on board the first time the crime is committed shows the learner that the teacher has noticed the behavior. If the behaviour persists, the learner can be asked to go out of class for a few minutes. A teacher’s physical appearance is also crucial. There is a need to dress decently and appropriately, have neat hair, standing straight when addressing the students and maintaining eye contact with them. Marzano, R. J., Marzano, J. S., & Pickering, D. (2003). Classroom management that works: Research-based strategies for every teacher. Alexandria, VA: Association for Supervision and Curriculum

What is independent film Using one or two contemporary films of your Essay

What is independent film Using one or two contemporary films of your choice critically examine the problem of how to define independent cinema - Essay Example People that have talents in recording films and movies often prepare their scripts and act them out, they then develop them in a studio, which has to ensure that it adds value and quality to the final products that people enjoy. Many people often enjoy various kinds of films and movies without knowing the journey that they go through before they can be watched and enjoyed by people across cultures. At the studio, the producers have to ensure that the particular content to be developed is acted out in the best and professional standards before working on them (Hillier 2001, 24). They have to ensure that the particular themes intended are well outlined so that they can be easily understood. In some case, it is the studios that assume the role of marketing, subject to the agreement by the particular actors; otherwise some prefer to undertake the process themselves. Currently, independent films have been developed, becoming popular in most countries across the world (King 2005, 41). Various reasons have been cited for the emergence of these kinds of films in modern times, with people preferring to make their films away from the major film studios. This paper examines the aspect of independent films, focusing on some of the challenges in defining these independent films in the contemporary world. An independent film can be described as the professional practice of film production that often results in feature films, which are done outside the chief studio film systems (Tzioumakis 2006, 23). After these films have been produced by these independent films, they are often marketed and distributed by the particular independent entertainment organisations and companies according to the terms and conditions in the agreement arrived at. It is also important to note that in some cases, independent films can also be developed and distributed by the subsidiaries of some of these major film

Advanced Entrepreneurship Proposal Research Paper

Advanced Entrepreneurship Proposal - Research Paper Example 24). The nature of the product is self explanatory hence most of the customers would not require any introduction or advertisement into the market. The name Qdat is derived from a personal perspective so as to enable the same producers to demonstrate and make recommendations on the best way that the product will be used so that any further scientific implementers may come from other parts of the world to stop over dependence and monopoly that affects product/ service prices (Sampson, 2009, p. 41). Technology Due to fierce competition in the global arena, most companies prefer working with both hardware and software which are compatible with the competitive edge. However, as technology changes customers are forced to damp the current electronic devises so that they could purchase the compatible ones that are able to work under structures and wireless infrastructures respectively. The number of customers whoa re not able to purchase the electronic appliances are able to smile to the sh ops. Qdat is electronic equipment which is able to integrate any electronic gadget that could translate information from and to digital signal.Through Triangle’s Company the poor citizens also are able to have fun and information at their fingertips comparatively to the well off individuals who are able to purchase the new product directly from the electronic shops. ... company are evenly distributed within the global market so as to reach every person who is willing to purchase the microchip and its programs, which could be installed into any communication gadget. When carrying out research on the market and industry, we realized that many people visit social networks frequently. However, this is not the case for those who are not able to purchase top most phones which require a lot of money. Thus it would be practical to start using then gadget as it bridges the gap between the rich and the poor creating a level ground for update both within the neighborhood as well as global surrounding (Harland, 2004, p. 44). In order to efficiently and effectively compete within the business locality, goods and services are produced utilizing the prevailing optimal methods. For a company to achieve a competitive adge, proper logistics are necessary. For instance, the mode of transportation, and the distribution strategy should be effectively and efficiently pla nned in order to conveniently meet the delivery requirements of the customers globally (Sampson, 2009, p. 59). In a business environment, the Triangle Company will utilize supply chain management to organization the work process, from acquiring raw materials up to the point of consumption. Therefore, effective management of Qdat product requires a thorough understanding of business processes and strategy formulation Qdat microchip should utilize the availability of internet services in order to reach a wide market globally (Assaf, 2006, p. 71). Introducing the new product into the market Entering new markets leads to longer lead times, which interferes with flexibility, thus creating the need for more inventories. Sometimes it is not practically possible to shorten lead times further.

An Art review of film Interstellar(20140 Movie Example | Topics and Well Written Essays - 750 words

An Art of film Interstellar(20140 - Movie Review Example The movie succeeds in showing that human beings can be courageous and innovative despite their human frailties. Sci-fi movies are often characterized by inhuman coldness. However, Nolan has made a deliberate attempt to refute this statement. He roots for a futuristic world that is represented by images of pastoral and corn fields. In addition, it alludes to the American Dustbowl aesthetic that followed the Great Depression. There is a deliberate attempt to refer to the old generation. Cooper’s father-in-law (John Lithgow) describes his childhood as one of the most productive eras in the history of humanity (Interstellar 1). The audio-visual cues provide the audience with an anchor in this barren future. Consequently, it forces the audience to forget its present generation and to look at itself in terms of an alternative future (Morgan 1). In the movie, Mathew McCaughey acts as Cooper, a former astronaut who turns to farming an infertile earth. The planet has revolted against humanity. As the central character, Cooper is forced to choose between his family and saving the human race. The dilemma is resolved through his utilitarianism. Consequently, Professor Brand (Michael Caine) of NASA sends him into space (Interstellar 1). His mission is to find a wormhole on the outer sphere of Saturn that the human race can use to search for a new land. One of the most significant things in the film is a close relationship between Cooper and his daughter Murph. The young character is played by three different actors as she progresses through the different life stages. Mackenzie Foy, Jessica Chastain and Ellen Burstyn play as Murph. The relationship between a father and his daughter becomes a significant spectacle of Nolan’s space era. When Cooper decides to leave, the audience sees the pain in both a father and the daughter (Kermode 1). Her inability to forgive her father for leaving serves as a constant reminder of

Advanced Entrepreneurship Proposal Research Paper

Advanced Entrepreneurship Proposal - Research Paper Example 24). The nature of the product is self explanatory hence most of the customers would not require any introduction or advertisement into the market. The name Qdat is derived from a personal perspective so as to enable the same producers to demonstrate and make recommendations on the best way that the product will be used so that any further scientific implementers may come from other parts of the world to stop over dependence and monopoly that affects product/ service prices (Sampson, 2009, p. 41). Technology Due to fierce competition in the global arena, most companies prefer working with both hardware and software which are compatible with the competitive edge. However, as technology changes customers are forced to damp the current electronic devises so that they could purchase the compatible ones that are able to work under structures and wireless infrastructures respectively. The number of customers whoa re not able to purchase the electronic appliances are able to smile to the sh ops. Qdat is electronic equipment which is able to integrate any electronic gadget that could translate information from and to digital signal.Through Triangle’s Company the poor citizens also are able to have fun and information at their fingertips comparatively to the well off individuals who are able to purchase the new product directly from the electronic shops. ... company are evenly distributed within the global market so as to reach every person who is willing to purchase the microchip and its programs, which could be installed into any communication gadget. When carrying out research on the market and industry, we realized that many people visit social networks frequently. However, this is not the case for those who are not able to purchase top most phones which require a lot of money. Thus it would be practical to start using then gadget as it bridges the gap between the rich and the poor creating a level ground for update both within the neighborhood as well as global surrounding (Harland, 2004, p. 44). In order to efficiently and effectively compete within the business locality, goods and services are produced utilizing the prevailing optimal methods. For a company to achieve a competitive adge, proper logistics are necessary. For instance, the mode of transportation, and the distribution strategy should be effectively and efficiently pla nned in order to conveniently meet the delivery requirements of the customers globally (Sampson, 2009, p. 59). In a business environment, the Triangle Company will utilize supply chain management to organization the work process, from acquiring raw materials up to the point of consumption. Therefore, effective management of Qdat product requires a thorough understanding of business processes and strategy formulation Qdat microchip should utilize the availability of internet services in order to reach a wide market globally (Assaf, 2006, p. 71). Introducing the new product into the market Entering new markets leads to longer lead times, which interferes with flexibility, thus creating the need for more inventories. Sometimes it is not practically possible to shorten lead times further.

Discussion in M7 Essay Example | Topics and Well Written Essays - 250 words

Discussion in M7 - Essay Example ording to their various function, that is, the hierarchical structure shows the head of the organization from chairman to deputy ,to head of departments, and so on. The sequence of leadership move from high rank to the lowest rank in the organization (Pinson, 2005). This type of organization is a stifle cross-functional collaboration as different employees with different specialization work for a common goal.tis type of collaboration is very useful as employees are only assigned in duties they are specialized (Tesmer, 2002). This system enhances innovations through creative collaboration of employees. The process based organizational structure is a business organization where there is compilation of activities that t utilizes one or more input of different types and produces output that is valuable to the customer. Processes are very important in every organization, for instance major processes such as sales, manufacturing and logistics always brings in more functional skills and cross external boundaries of the organization (Pinson, 2005). In process-based organizations, there is no individual in charge of the organizations process. The process owners therefore have the duty to efficient and effective in managing internal organization processes (Tesmer, 2002). Process based organization are important maintenance of functional organizational structure, therefore processes cannot become the only basis for most organization. It is recommended that, the process base organization should establish the process of integration division within the organization; they should also focus on ways in which processes can be transformed into organization strategy design (Pinson, 2005). Besides, the organization should also adopt matrix organizational structure than pure process based structure and lastly they should to give a definition of the organization in a precise way to make them

Othello the Manipulator Essay Example for Free

Othello the Manipulator Essay Shakespeare’s Othello: Iago, the Master Manipulator William Shakespeare’s â€Å"Othello† is a play consumed with deception, jealousy, and revenge, mainly caused by a powerful â€Å"villain† named Iago (1. 1. 28). Although Iago presents himself as everyone’s honest friend, he is always trying to manipulate and deceive them, as shown in his words â€Å"Whip me such honest knaves† (1. 1. 50). This heartless character even manipulates everyone around him including his companions Cassio, Rodrigo, and the Moor, Othello intending to gain power. His actions create a massive amount of jealousy and rage. All of this revenge and manipulation first forms when Cassio is chosen for the position as Othello’s Lieutenant, a job which Iago wanted desperately. This sends Iago into a rage motivated by his hunger for power. His revenge towards Cassio first begins at a celebration when Iago pressures him into having one drink after another knowing Cassio has a low tolerance with alcohol. Under pressure, Cassio argues, â€Å"Not tonight, good Iago: I have very poor and unhappy brains for drinking: I could well wish courtesy would invent some other custom of entertainment† (2. . 1164-1167). Iago’s perfects his manipulation by taking advantage of other’s weaknesses. Iago manipulates both Cassio and Rodrigo into fighting each other which results in Othello taking away Cassio’s title as Lieutenant. Using Cassio’s statement, †She’s a most exquisite lady† Iago is able to use this to conjure a second mastermind plan to have Cassio’s rep utation ruined by convincing Othello that Cassio and Desdemona are having an affair (2. 2. 1152). Although Iago seeks revenge from Cassio for gaining Iago’s desired position as Lieutenant, his main interest of destruction is the Moor Othello, which is the masterpiece of Iago’s many manipulative plots. Iago uses Othello’s beloved wife, Desdemona, to take advantage of Othello’s weakness. Iago implies, â€Å"Cassio my lord? No, sure, I cannot think it; That he would steal away so guilty-like, Seeing your coming† (3. 3. 1668-70). Iago’s coy assumption of Cassio overcomes Othello, making Othello think Iago is an honest friend he can trust. This gained trust makes Iago’s plans of destruction much easier to accomplish. Iago, also, makes Othello overhear a conversation between Iago and Cassio, which he believes he is about Desdemona, when in fact their conversation is about Cassio’s prostitute Bianca. As the two men laugh and tell sexual stories, Othello goes into a jealous rage, at the thought of Cassio having these relations with Desdemona. Iago multiplies Othello’s rage as he talks about the situation, â€Å"Did you perceive how he laughed at his vice? † (4. . 2602). He convinces Emilia to take Desdemona’s handkerchief, which was Othello’s first significant gift to her. Iago sets the situation up so that the sacred handkerchief will be found in Cassio’s room, and later is given to Cassio by Bianca in front of Othello. As Iago pumps more deceitful lies of Cassio and Desdemona’s affair into Othello’s head, Iago says, â€Å"And did you see the handkerchief? à ¢â‚¬ ¦and to see how he prizes the foolish woman your wife! She gave it him, and he hath given it his whore† (4. 1. 2604-08). Othello, having seen this will have all the evidence he needs to suspect Cassio of the affair. Iago then manipulates Othello into killing his loyal wife by suggesting, â€Å"Do it not with poison, strangle her in her bed, even the bed she hath contaminated† (4. 2. 2638-39). Iago’s over whelming hunger for power is also shown though his best companion, Rodrigo, whom is also in love with Desdemona. Discovering that Desdemona and Othello are married, frantic Rodrigo confides in Iago and asks, â€Å"What should I do? I confess it is my shame to be so fond; but it is not in my virtue to amend it† (1. . 673-676). As a master of deception, Iago proves to Rodrigo that Desdemona’s heart will be easily won by his lavish expensive gifts. With Rodrigo’s excessive amount of savings, Iago purchases these gifts that are intentionally for Desdemona and sells them for his profit. Secondly, Iago convinces Rodrigo into thinking that Cassio and Emilia are having an aff air. Iago manipulates Rodrigo into fighting Cassio at the celebration. Iago persuades Rodrigo by saying, Watch you to-night; for the command, I’ll lay’t upon you. Cassio knows you not. I’ll not be far from you: do you find some occasion to anger Cassio, either by speaking too loud, or tainting his discipline; or from what other course you please, which the time shall more favorable minister (2. 1. 1064-70) In conclusion, Iago’s deception and manipulation plan to gain power completely fails as everything falls to pieces. When Iago’s wife, Emilia, reveals Desdemona’s loyalty to Othello and all of Iago’s lies, it is far too late. After Othello murders his wife, he finds out all of Iago’s â€Å"honest words† were all lies and catches Iago in the act. In the final scene, Iago says, â€Å"Demand me nothing: what you know, you know: from this time forth I never will speak word† (5. 2. 3665-66). In the end, Iago manipulated everyone around him so he could gain personal power. However, his selfish goal of power is never reached and nothing is gained from Iago’s manipulative actions. Iago’s excessive lies and actions show that he is the main cause for so many problems containing deception, jealousy, rage, and revenge. Work Cited Shakespeare, William. The Tragedy of Othello, the Moor of Venice. The Norton Shakespeare: Tragedies. 2nd ed. Ed. Stephen Greenblatt. New York: W. W. Norton, 2008, 425-507.

Science Terminology :: essays research papers

1.  Ã‚  Ã‚  Ã‚  Ã‚  Active transport- The movement of a chemical substance through a gradient of concentration or electrical potential in the direction opposite to normal diffusion, requiring the expenditure of energy: active transport across a cell membrane. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Cell- The smallest structural unit of an organism that is capable of independent functioning, consisting of one or more nuclei, cytoplasm, and various organelles, all surrounded by a semi permeable cell membrane. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Cell membrane- The semi permeable membrane that encloses the cytoplasm of a cell. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Cell theory- a theory in biology that includes one or both of the statements that the cell is the fundamental structural and functional unit of living matter and that the organism is composed of autonomous cells with its properties being the sum of those of its cells 5.  Ã‚  Ã‚  Ã‚  Ã‚  Cell wall- a theory in biology that includes one or both of the statements that the cell is the fundamental structural and functional unit of living matter and that the organism is composed of autonomous cells with its properties being the sum of those of its cells Chloroplast- A chlorophyll-containing plastid found in algal and green plant cells. 6.  Ã‚  Ã‚  Ã‚  Ã‚   Chromatin- A complex of nucleic acids and proteins, primarily histones, in the cell nucleus that stains readily with basic dyes and condenses to form chromosomes during cell division 7.  Ã‚  Ã‚  Ã‚  Ã‚  Chromosome- A threadlike linear strand of DNA and associated proteins in the nucleus of eukaryotic cells that carries the genes and functions in the transmission of hereditary information. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Concentration- The amount of a specified substance in a unit amount of another substance. 9.  Ã‚  Ã‚  Ã‚  Ã‚  Cytoplasm- The protoplasm outside the nucleus of a cell Cytoskeleton- The internal framework of a cell, composed largely of actin filaments and microtubules. 10.  Ã‚  Ã‚  Ã‚  Ã‚  Diffusion- The spontaneous intermingling of the particles of two or more substances as a result of random thermal motion. DNA- A nucleic acid that carries the genetic information in the cell and is capable of self-replication and synthesis of RNA. DNA consists of two long chains of nucleotides twisted into a double helix and joined by hydrogen bonds between the complementary bases adenine and thymine or cytosine and guanine. The sequence of nucleotides determines individual hereditary characteristics. 11.  Ã‚  Ã‚  Ã‚  Ã‚  Endocytosis - A process of cellular ingestion by which the plasma membrane folds inward to bring substances into the cell. Endoplasmic reticulum- A membrane network within the cytoplasm of cells involved in the synthesis, modification, and transport of cellular materials. 12.  Ã‚  Ã‚  Ã‚  Ã‚  Eukaryote- A single-celled or multicellular organism whose cells contain a distinct membrane-bound nucleus. 13.  Ã‚  Ã‚  Ã‚  Ã‚  Exocytosis - A process of cellular secretion or excretion in which substances contained in vesicles are discharged from the cell by fusion of the vesicular membrane with the outer cell membrane.

Sandvik AB :: Essays Papers

Sandvik AB Sandvik AB began operations as a small steel company in Sandviken, Sweden. The company, originally known as Goransson Hogbo Stal & Jernwerks, recognized early on the important role creating innovative techniques and products played in being successful. To this day, Sandvik maintains a firm commitment to research as a means of gaining competitive advantage. Unfortunately, competing with other innovative industrial firms in a small country like Sweden provides limited growth opportunities. The local environment made Sandvik realize growth would only be achievable through foreign market development. So over the next century Sandvik would expand to become one of the largest materials technology engineering companies on the globe. Sandvik’s expansion was facilitated through a strategy of unrelated diversification predicated upon innovation. Technologies, such as cemented carbide fueled, product development and gave rise to new business areas. Such advances, coupled with a strong emphasis on internationalization, drove growth for a long time. However, growth slowed during the 1970s and into the 1980s. Much of the growth achieved during this period was a result of acquisitions. Prior to the 1984 reorganization, Sandvik’s organizational structure consisted of divisions where managers had to report to both divisional management and functional management at the parent company. For a company known for its innovations, this reporting relationship created enormous bureaucratic waste and costs, as well as delayed decision-making. However, in 1983 the company established a decentralized structure, creating six business areas, two service companies, and three regional companies. Coromant emerged as the highest return business in the portfolio. Amongst the other business areas it served as a model for best practices and process innovation. Despite the success of his major initiatives, the current CEO, Clas Ake Hedstrom, is still looking for ways to further integrate and produce synergies amongst Sandvik’s business areas. Integration has already occurred or is being studied in human resources, marketing, and information technology. However, disagreement exists amongst managers over the amount and level at which integration is needed. Employees are also concerned about a return to centralized decision-making and loss of autonomy over their business area. Finally, it is still unclear how the cost, fit and significance of further integration may impact business area needs. The uncertainty surrounding these issues makes the whole idea of integration to create synergies questionable.

Formal Letter in the Public services Essay

This is a formal letter used to send information out to external parties. This specific letter is used to engage students in an exciting opportunity and potential career option. Letters are used by all in the public services and this letter that I have has been given is used by someone in the armed forces as they need to tell the headteachers about an excellent challenge for their students. Letters like this are used to inform someone about a meeting that will be happing at a certain time and day and where it will be at. In the RAF this would be a normal form of communication that they would use to inform one another of important dates coming up, but in the normal day an e-mail would suffice. Firstly on this letter the name of the Sergeant sending it is highlighted in bold this is so it will get the reader’s attention straight away and the reader will want to continue to read it, it will also show who they need to respond to in order to get the day out for their students and then underneath it states that it is from the RAF so this is letting the person know where the letter has come from and who they are, and then underneath this there is other information about where the letter will be sent off to and who will be getting the letter, this information will let the person that is delivering it know where it has to go to as it has the street name and the post code. Secondly they have information about the person that it has been sent to they use lines to split it up so that they page looks better and the information will be easier to read, Tony splits it up because he does not want the reader to think that there will be lots of information to read through which often puts readers off reading it as they think it is going to be too much, and too much effort. This also would get the readers to view the letter as the reader will think it is important and will want to know the information that he has written in on the letter. Thirdly the information they have put in the other side of the split up box is about if the person would like to write back to them, so if they need more information or just want to ask them something about what they have written in the letter they can contact them on the provided details and use the reference so Tony knows immediately what they are talking about. This information is also given because they will need to reply to say that they would.

Marketing assignment Essay

The Goodyear Tire and Rubber Company The Goodyear Tire and Rubber Company is very famous tire producer in North America now, which included race cars tires, truck tires, snow tires, heavy earth-mover tires and automobile tires. It was established in Akron, Ohio, in 1898 by Frank Seiberling, which had only thirteen employees. Moreover, David Hill who is the first president of the company because he purchased the stock of this company. Seiberling borrowed 3,500 dollars from his brother-in-law to purchase the company’s first factory, which is an abandoned factory in Akron. Therefore, Seiberling want to be a good leader to manage this factory. Based on The History of Goodyear Tires (n.d), â€Å"Seiberling then founded the Goodyear Tire and Rubber Company, naming his business venture after Charles Goodyear, who had discovered how to vulcanize rubber to make it harder, more durable and resistant to chemicals† (para.2). The Goodyear Tire and Rubber Company first began to produce bicycle and carriage tires. According to The History of Goodyear Tires (n.d), â€Å"In the first month, Goodyear Tires did a little over $8,000 in business. The company came up with its famous winged-foot logo in the early part of the 20th century† (para.1). Furthermore, Goodyear Company began to produce automobile tires. Then the Goodyear Company build new factory, which is bigger than the first one. Forthemore, they began to led more people know them. Based on The History of Goodyear Company (n.d), â€Å"By 1901, Goodyear had begun to use its now-famous winged-foot logo in advertisements† (para.3). By the 10 years later, the Goodyear Company stared make tires for airplanes, and then as that time Goodyear Company began work for aviation. In 1916, Goodyear Company purchased a plant factory for produce zeppelin aircraft. During the World of War One, Goodyear Company got the order form from the United States  t o built nine zeppelin aircraft. Although, the Goodyear Company was not finish all of the zeppelin aircrafts in the 1917,the expanse for building zeppelin aircraft was hand down and help Goodyear during World of War Two. Otherwise, Goodyear Company also produced airships. According to Goodyear Zeppelin Company, â€Å"Goodyear also manufactured two airships, the Akron and the Macon, for the United States military during the early 1930s. During World War II, the company manufactured 104 airships for the military at its Akron facility† (para.2). Until now, the Goodyear Company still produces the zeppelin aircraft for advertising actions. It is sign for Goodyear Company all-round developing in the world, at this time the Goodyear Company is not only a tire and rubber company, but also become a magnate for rubber manufacture. Therefore, Goodyear Company becomes the third largest tires producer in the world now. In that company, they are very successful for many years that are about the product and place and price. For example, you can see the service in everywhere even in Halifax. That is why Place is very important factor to increase market share and sales quantity. One good place can help us sale more items. During the reach I noticed that people buy the product through the nearly the place. However the product is very famous around the world that is the company force. The good product will catch lots of customer. You can see the tires in the car. They are make lots of advertisement around the all TV shows. That why they sell the product like hot cake. However, they are service is more like the out of mouths. From the advertisement, we can clear know that that the company goal is the sale the tires around the world. For a long historic story from this company the band is the best famous advertisements. People believe in them, that their tires can very successful to sale very thing. Reference The History of Goodyear Tires, Lindell John, http://www.ehow.com/about_4672693_history-goodyear-tires.html Goodyear Zeppelin Company, http://www.ohiohistorycentral.org/entry.php?rec=899

Homeostatic Balances Essay

Homeostasis is maintaining an Internal Balance. If we fail to maintain an internal balance every system inside of our body will be disrupted. Hypertension To explain to a 65 year old man with an 8th grade education, that he has hypertension, I would begin explaining, in a manor I believe that he would understand, what hypertension is and how it can affect him. ‘Hypertension is when your blood pressure is high on a daily basis. Blood pressure is considered to be high when the reading is 140/90 or higher. When your heart beats harder your blood pressure rises. High blood pressure can be caused by an imbalance in the Circulatory System and can lead to many other health problems including stroke and heart disease. Treatments that can lower blood pressure include lifestyle changes and medications. Lifestyle changes that can lower blood pressure are, but not limited to, diet changes, exercising and relaxation. There are a very wide variety of different medications that can be taken for hypertension.’ The homeostatic imbalance that causes hypertension is something that would raise blood pressure such as stress, being overweight, older age, ect. The organ system involved with hypertension is the heart. The feedback system cannot maintain homeostasis because the heart is working too hard to get the blood pressure to a normal range. The consequences for not maintaining homeostatic balance can be major health problems associated with the heart such as stroke and heart disease. Reference: Some of the information I found was in a YouTube video- Hypertension Explained Clearly! 1 of 2 @ http://youtu.be/OmKVteeuQj0 Diabetes To explain diabetes to a 13-year old middle school honors student who has just been diagnosed with it, I would begin with what diabetes is. ‘Juvenile-onset/Type 1 diabetes is a disease that is caused by your body not being able to produce or use insulin. For unknown reasons your body’s immune system, as well as others with type 1 diabetes, attacks various cells in the body which causes a deficiency of the insulin hormone. You will now need to monitor your food intake and check your blood sugar levels.’ The  homeostatic imbalance that causes type 1 diabetes is a metabolic disorder where the body does not produce enough or produces too much insulin. The organ system involved with diabetes is the pancreas, but the entire body can be affected by diabetes. The feedback system cannot maintain homeostasis because the body cannot create enough, or creates too much insulin. Even though the receptors are telling the control center that the effector needs to produce more i nsulin the body cannot create it or creates too much of it. Consequences of not maintaining homeostatic balance include problems with eyes, heart, kidneys, feet, nerves and even the reproductive system. References: http://diabetes.webmd.com/guide/type-1-diabetes http://www.webhealthcentre.com/Healthcorners/diabetes_organs.aspx

Theory of Social Contract Essay Example | Topics and Well Written Essays - 250 words

Theory of Social Contract - Essay Example Hobbes theory of Social Contract ratifies the condition in which individuals give up their individual liberties, in exchange for a common security. In this theory, no limits exist to the natural rights to liberty. Through the social contract, people are able to transfer their mutual rights. According to Hobbes, individuals sacrifice their liberty to the Leviathan because the society in which people are born into has laws and convection that are already in place (Baumgold, 53). Folks have no option but to adhere to the existing limited conventions and laws instead of exploiting their natural unlimited rights. The application of Hobbes’ ideas in the modern society is apt. Its application is important due to many reasons. First, the societies’ population grows rapidly, and there is a need to avail stronger societal norms that can hold people together. Laws are vital in ensuring that the large population of the world coexists in peace. Secondly, the world of today embraces capitalism, which leaves a larger part of the world population grieving in poverty. Without proper policies such as property rights, the poor population can trespass into the property of the rich people. In conclusion, Hobbes reiterates that people tend to sacrifice their natural liberties to the Leviathan because of the pre-existing conventions and property rights that they find in the society. It is important, to reinforce such legislation in the contemporary society to ensure the maintenance of sanity and order amongst the world’s populace.

CAPITAL BUDGETING Research Paper Example | Topics and Well Written Essays - 1000 words

CAPITAL BUDGETING - Research Paper Example Moreover, it is a decision process that focuses on long-term investment for revenue and expenditure. My paper will be based on discussion of United State budgeting as a reference but the framework is applicable to the most part to any budgeting system whether national, state, or local, or whether it is in Europe or any other continent. Budgeting is done as a way of setting objectives and goals, for allocation of the resources essential to attain the objectives, for determining progress toward objectives, identifying inadequacies, and for controlling and integrating the diverse activities carried out by many sub-units within large bureaucracies both public and private (Rubin, 2004). Debt capacity refers to the ability of the government to make required debt service payments and to be able to pay back debt incurred without ruining its reputation either to other states or individuals. Therefore,this section will deal with the speculative issues affecting state debt management and accounts on a state debt financing policies and debt limits. State debt management processes and practices are important factors in the preparation of capital budgeting in order to ensure that the government is able to equalize the level of debt and/or debt services relative to current revenue that an providing entity can support and undue budgetary constraints that can affect the ability of the government to repay the debt on time does not arise. Therefore, when coming up with a capital budget, current expenditures are financed by current revenues while capital expenditures can be financed by borrowed funds. Debt financing is refunded by the cost of using public investments by the taxpa yers on the â€Å"benefit received† principle. The government uses a portion of taxes paid by the taxpayers as a way to ensure future taxpayers bear their â€Å"fair share† as a way to pay the debt incurred to provide public facilities. Secondly, debt capacity is determined

The Role of Knowledge Management and Human Resource Management in Research Paper

The Role of Knowledge Management and Human Resource Management in assisting the employees' replacement process - Research Paper Example Conclusions 22 References Appendices List of Abbreviations HRM: Human Resource Management KM: Knowledge Management IC: Intellectual Capital RBV: Resource-based-view 1. Introduction: Ulrich (1998) asserted that knowledge management through intellectual capital will be the basis for direct and indirect competitive advantage for organisations; and that successful organisations will be the ones that are most adept at attracting, developing and retaining individuals who can drive global organisation that is responsive for both its customers and the burgeoning opportunities of technology. Ulrich’s perspective on knowledge management and human resources management provide a strong foundation to understand contemporary organisations’ providence in sustaining their position in the global market. This paper will discuss the Ulrich perspective in depth and to show the link between the role of both Human Recourse Management and Knowledge Management in sustaining the competitive adv antage of organisations through knowledge workers. 2. What is Intellectual Capital: Ulrich (1998) emphasizes the ability to attract, develop and retain individuals that can run organisations at global levels while exploiting technological advancements for achieving and sustaining success. This is possible by building intellectual capital, which the Business Dictionary explains as the collective knowledge of individuals in an organisation or society, which can be used to produce wealth, multiple output of physical assets, gain competitive advantage, and/or to enhance value of other types of capital including customer capital, human capital, intellectual property, and structural capital (Skiba & Dulong, 2010; p.264). Human capital constitutes the knowledge gained by employees through specific activities that result in learning and innovation (Edvinsson and Malone 1997). Overall, Nahapiet and Ghoshal (1998; p.245) regard IC as â€Å"a valuable resource and a capability for action base d in knowledge.† Moreover, they regard IC of greater value compared to other organisational assets. According to them, IC operates in two dimensions, first based on types of knowledge; secondly, levels of analysis in knowledge and knowing. From the types of knowledge perspective, its classification into tacit and explicit knowledge by Polanyi (1967) stands good in organisational contexts. Intellectual capital is the hidden value of the organisation, and closely linked to Knowledge core processes such as acquisition, codification, dissemination, development and application (Davis, 2009). Establishment of this link between Knowledge core processes and IC requires an understanding of knowledge and its management in organisational contexts. 3. Knowledge and its management: Knowledge: Distinguishing from information and data, Lang (2001) identifies knowledge as a human creation that is embodied in mind, and argues that it cannot be delivered by systems or technology. A highly accep ted and notable classification of knowledge is that of Polanyi’s (1967) tacit and explicit knowledge. Tacit knowledge is that which is captured by an individual’s mindset and manifests through their actions. This knowledge can be acquired through interpersonal interaction (Lee & Choi, 2003). Explicit knowledge forms the formal and systematic knowledge which can be shared and communicated by codifying into manuals, procedures, rules etc (Nonaka & Konno, 1998; Stenmark, 2001). Explicit knowledge can be transferred to others in simpler manner than tacit

Strategic Management Plan Research Paper Example | Topics and Well Written Essays - 2000 words

Strategic Management Plan - Research Paper Example The core competencies of the company have also been discussed so that measures can be adopted in order to enhance the core skills and expertise of the company. The basic business strategies of the company have also been discussed and the new strategies were designed keeping in mind the basic strategies. An organization chart has been shown to have a clear idea regarding the hierarchy of the company. The significant role played by Information Technology (IT) in the company has been discussed and the advantages of it have also been highlighted. The study also throws light on the fact that the company actively uses the IT which makes the operations of the company much easier. It has also been seen regarding the advantages that can be derived from IT to help people access information about medicines and other related topics quite easily and that too without needing a prescription. The need for control systems in the company for quality check and the need for a crisis management plan have also been discussed. ... Strategic planning is a tool of management which facilitates an organization to keep its energy focused, make sure that the employees and other members are working keeping in view the common goal of the organization and assist to evaluate and amend the course of the organization in reacting to the environmental changes. Strategic planning is a closely controlled endeavor to generate basic actions and decisions that would help in shaping and directing an organization (Namac, 2009). Strategic planning is known to be a ‘game plan’ that helps in achieving competitive advantage and fetch in high profits. Therefore, it can be understood that strategic planning is an indispensable part of every business, irrespective of the size of business. Large businesses have more time and resources to dedicate to strategic planning whereas small businesses have the advantage to act quickly and be in close contact with the stakeholders (May, 2010). Strategic plan of an organization is consi dered to be the base on which each and every activity of business can be linked and associated with (Lawlor, n.d). To get a proper understanding, a strategic plan will be designed for the organization, Pfizer and the vital elements of the particular strategic plan will be discussed. Overview of the Company Two cousins named Charles Erhart and Charles Pfizer established Pfizer in the year 1849. It is a pharmaceutical company that is devoted towards developing and finding out improved ways to treat and resist disease. The company aims at improving well being and health of people across the globe. The company operates a website of medicine safety where all kind of queries related to medicines are answered and allows people to access information regarding important

Tinnitus and Noise-Induced Hearing Loss Essay Example | Topics and Well Written Essays - 250 words

Tinnitus and Noise-Induced Hearing Loss - Essay Example In this discussion tinnitus is defined as: "The perception of a sound that results exclusively from the activity within the nervous system without any corresponding mechanical, vibrating activity with the cochlea." Almost every known hearing problem is in someway associated with tinnitus. For approximately 40 million Americans, it is a permanent condition. It is considered a debilitating condition for around 10 million of those individuals (USACHPPM, 2010). It is important to know that tinnitus does not cause hearing loss. However, the two together can interfere with concentration, focus, and attention span within an individual. Noise-induced hearing loss and tinnitus have even been associated with insomnia and depression (USACHPPM, 2010). So, what is the treatment for noise-induced tinnitus According to USACHPPM (2010), "The short answer is that chronic, noise-induced tinnitus is not treatable, but there are management strategies that attempt to control reactions to the tinnitus."

Promote Person Centred Approaches Essay Example for Free

Promote Person Centred Approaches Essay 1.1 Person centred planning (PCP) should encompass every aspect of a service users support. Effective PCP is designed to ensure that the individual’s needs are always central when creating an effective support plan. Aspects such as an individuals goals, history, communication requirements, likes, dislikes and personal preferences should all be dutifully incorporated to create a fair, effective and unique care plan. For example, we have to respect the choices of the User. If the spiritual believes could appear not adequate for us, doesn’t mean that we are right and they are wrong. We need to do everything we can for help to promote adequate and good care for this user respecting their choices, independence and privacy. 1.2 The Care Plan is our bible. It provide all the information we need to provide the care  that the Users desire. The person is at the centre of our work, this mean we need plan and let the person to maintain their independent. Care Plans need to be review regularly to fulfil the individuals needs. Using effective care plans that apply person centres values provides the service user the chance to create a plan that it directly linked to their values and needs. Nobody likes to feel as though a generic method of care is applied when considering his or her support needs. Everyone is unique with requirements that relate exclusively to them 2.3 It is important to remain flexible when considering a service users support needs. An individual will always be changing and growing so it is important that this is reflected within their care plan. For example when I have previously supported NP goals relating to his ability to gain confidence whilst walking outside had to be met in a way that made the goal attainable. At first a goal of independent walking had been included within his IPP however any strict detail as to why and how this were to be most effectively achieved had to be assessed whilst communicating with him during our 1:1 support sessions. It turned out hat this goal was advised so that he could gain the confidence to go to work independently  without the need to get a life from his relative. As we would commonly visit the supermarket we created a method whereby the journey to the local supermarket was broken into segments where he would walk independently, slowly managing a further and further distance each week. Had I said that he should walk the entire journey by himself without breaking it down into manageable steps this goal would have not been completed. Therefore the effective completion of this goal was only attained through the needs of the individual being met on a personal level. 3.1 Mental capacity can be a complicated and ever adapting benchmark when assessing a person’s ability to do what is best for themselves. People must always be allowed to make mistakes as this will always be an inalienable human right of any individual. Ensuring that people do not put themselves or anyone else in direct  and immediate danger is the reason behind why the mental capacity act has been created. Factors such as anxiety and tiredness can affect an individuals ability to express consent which is reflective of their true needs. When a care plan is created it is always best to do it at a time and place where a service user feels relaxed and able to express their needs in a manner that is in alignment with their true feelings. For example at time times when I have supported ES he has been unable to convey a true account of his feelings due to being anxious at the time. If this is the case it is best for ES to spend some time doing relaxation exercises so that he can effectively participate in the design of his IPP. 3.3 For example when we admin Medications Stop any other activities we are doing, check and read all the information we have (care plan, MAR chart, blister pack ) Log in the LogBook. If anything happen, report immediately to line manager, inform the user and report it in the LogBook. If consent cannot be readily established an assessment of the persons capacity would need to be carried out. Firstly it would have to be considered that the individual understands what they are being asked to do, why they are being asked to do it and to what the concequences of their  choices may be. It is worth considering if they are relaxed, tired or preoccupied at this time. It can be beneficial to implement relaxation exercises to try and calm down a service user or even getting in touch with their family to ensure that their needs are fully met. If they are putting themselves or anyone else in immediate danger it can at points be necessary to contact emergency services depending on the severity of the situation. However this should always remain a the last option available when trying to diffuse a situation. 4.1 Encouraging people to do as much as possible for themselves , settings goals and task. Listening and acknowledging someone strengths and weakness. Allow individuals time to think and evolve in what they want to do. Recognising achievements however big or small they have made. If they cannot understand or make decisions by their self, the next of kin will be informed and asked. The order usually is spouses, parents, children (this may change) 5.3 Risk assessments are a vital part to an individuals care plan. It ensures that they will not be putting themselves or anyone else in danger. Whilst being an important part of any care plan they should remain as non invasive as possible to ensure that a service users retains the right to make their own choices. Certain risk assessments will contain a higher risk factor than others. It is when risks such as crossing road in a dangerous manner are enacted that the service users choice can become secondary to the fact that they are putting themselves in immediate danger. Risk factors such as ones that relate to dietary factors often have a smaller risk factor making it more possible to fully involve the service user in the decision making process when trying to effectively manage the risk in question. 5.4 Ensuring they have the correct information and know when these decision were made on their behalf. Inform them of the rights that they have. Assisting on searching of more information which that may help them make their decisions. If they would  like to make a complaint, inform them the Company policy and help them in  making the complaint if necessarily 6.1 : Personal Identity is the way we see our self and is related to our self image. This is important because it we will affect the way we feel about our self ( self esteem ) Personal Identity includes: Who we are What make us unique What are our values Physical identity Internal Identity Personals Goals 6.2 Those can be very different for different reasons but everyone can reach a good level of fulfilment. For someone could be physical or mental health. Is important that everyone knows this fact because will improve well-being and therefore our level or care. For example one person is important be eating a health meal or for another is not important. Or for an individual is important go to church but for other is more appealing watching a TV show. 6.3 When supporting an individual it is important to make sure that you can meet their needs in a way that promotes their sense of identity, self-image and self-esteem. When I have supported MC he has explained about how he has felt unfairly treated at work. This was mainly due to his lack of career progression as well a request for a transfer not being met, although having been promised. To help with this we constructed an information leaflet about his condition, which we gave to his employers so that they were fully aware of how to best interact with him. I also started communicating with his employer about getting a transfer to a branch that was closer to where he lived. As a result of this he has now been transferred closer to where he lives as well as feeling more valued as an employee. This has helped with develop his self-identity and self image through an increased sense of self worth as well as helping to improve his self-esteem. 7.1 A Risk Assessment will be done depending on the circumstances and surrounding. Like if the user live in the community or live in a care home. The risks are different in those scenarios and different actions need to be taken for make the living area safe. Risk assessments help decipher whether an individual needs 1:1 support or 2:1 support. They can also allow health  care professionals to implement safeguarding techniques to guarantee that the service user will not come into harm. This can include procedures such as giving individuals location devices if they are prone to wondering of whilst not being fully aware of their actions amongst many other advantageous practices to ensure the individuals safety. 7.2 The purpose of risk assessment is to eliminate any risk that may cause harm or loss to both service user and carer worker. However, in relation to the service user is important to remember their human rights are respected. For example the right to choose. If they are assessed also for a Mental Health Capacity and the outcome show that they are able to decide they are allow to make unwise or eccentric decisions. However it is important to identify the risk or possible outcomes, inform the Service User which will support to make a decision that will possibly involve taking some risks. 7.3 : Everyone’s circumstances could change over time in better or worse. Is important to identify any furthers changes or risks so the care plan can reflect the person immediate needs. Also people opinions and what they wants may change. Is important to keep the â€Å"person centred care approach† in mind all the times and during reviews. Also keep in mind our duty of care. the goal of effective support is help empower service users to the point where they feel able to lead an independent and rewarding life. As this is the goal of any support provider they must be aware that for one to achieve this they need to learn to manage the risks that they are subjected to in an independent manner. Therefore as a person grows and develops towards a heightened state of independence it is important to let them take control of their own lives and that means realising that risks that they may have formerly posed a threat to their well being will be withdrawn as they will know how to autonomously manage these hazards themselves.

Costa Coffee Marketing Plan China Marketing Essay

Costa Coffee Marketing Plan China Marketing Essay This paper aims at outlining the strategic marketing approach of Costa Coffee for entering a new market . Costa Coffee is the British part or retail sales of Whitbread Family. Whitbread is a British Multinational Company and it has franchises worldwide. Whitbread includes Hotels, Restaurants [Household names like TGI Friday], Health and Fitness plus Other Businesses. The contents of this paper include the marketing strategy of Costa Coffee and its expansion plans in China. Introduction The Story The history of Costa Coffee began in a mountain town outside the region of Parma, where there was the house of Costa family. In the late 60s, the Italian brothers Bruno and Sergio Costa, hungry for success, traveled to England, seeking an opportunity for professional advancement. By arriving there, they found how simple the English coffee market was. Motivated by their Italian background and Sergios skills in the roasting of coffee beans, they decided to return to Milan to enrich their knowledge and technique in Italian coffee shops. In 1971, upon their return to London, they bought a three-story building in Lambeth, where they set up their own coffee shop. In the beginning, the Costa brothers worked as producers and wholesalers and were supplying high-class restaurants and specialty stores. Soon, they built their reputation for their dedication to excellent quality of their product. However, in 1978 they had to find some employment for their wives in order not to interfere in their business. Therefore, they decided to create their first coffee boutique in Vauxhall Bridge Road, London, and assigned its management to their wives. This idea experienced tremendous success, and led the brothers to the expansion of Costa coffee boutiques and award their management to relatives and friends. Since the opening day of the first store to date, the same traditional method of slow roasting (18-22 minutes) of coffee beans is used, offering the delicious and fragrant blend Mocha Italia, from 6 Arabica beans and 1 Robusta. Listen Read phonetically Dictionary View detailed dictionary Today, Costa Coffee owns 500 shops worldwide. Costa Coffee believes in its employees skills therefore, it provides intensive employee training at the Cost Coffee Academy. VISION: Costa Coffee vision is to provide the best hospitality to its customers since its range of hospitality products range includes restaurants, hotels and leisure clubs. MISSION: To serve the best coffee in the true Italian style. BUSINESS PORTFOLIO: Costa Coffee has built an unrivaled reputation for coffee excellence, and this is achieved by fully controlling the process, from harvest and selection of coffee beans, from the roasting of the Italian maestros, the choice of engines and compliance with the procedures of manufacture of beverages, ensuring this way that customers can enjoy the same excellent quality coffee at any of Costa Coffee in the world. The drinks are served in 3 different sizes Primo, Medio and Massimo, and the customer can choose between the unique blend of Mocha Italia, or decaf, whole or skim milk and add an extra dose of espresso, flavored syrup, cream, candy or chocolate. There are 15 factors that are combined and help to create the perfect Costa coffee. In addition, in every store worldwide regular controls take place, which ensure consistency and maintenance of quality. Every Costa Coffee has a Barista Maestro (coffee expert) responsible for maintaining the excellence of the drinks served. COSTA COFFEE AND STARBUCKS: Starbucks is the largest competitor of Costa Coffee. Starbucks is the leader in the coffee shop market. Its international presence is in 50 countries. On the other hand, Costa Coffee, is the third biggest coffee specialist in the market with shops in 25 countries. Both companies have an excellent financial performance up to 2005 but in 2008 there was a decrease in revenue and operating profit as a result of the global economic recession. However, in 2009. Starbucks has an improving in cost structure and therefore its liquidity is better than Costa Coffee since it has managed to pay its short term debts. A key factor for both companies is globalization since most leading players in the foodservice market expand their operations in other countries. So the future success of Costa Coffee will be based on its operations outside the UK. The same applies for Starbucks. . THE CHOICE OF CHINA: China is one of the biggest economic forces in the world. Its domestic market is larger so there is a lot of potential for multinational businesses. Its average GDP growth rate is more than 10% despite the global economic crisis (10.9% last quarter 2009) (BBC China economy 2009). International financial analysts believe that the growth of the Chinese economy will continue. Regarding the coffee industry in China, it should be noticed that competition is quite intense but sales in cafes has grown by 8% to RMB36billion (over  £3,487million). It should also be noticed that in 2009 coffee shops chains had a growth of 22% (Euromonitor International August 2009,Cafà ©s/bars China). However, the Chinese market for many international companies is considered a tough market since it is difficult to understand local culture and customeCNY. Therefore, many companies pursue joint ventures and strategic alliances in order to do business in China. In 1998, Starbucks entered China and it has 180 coffee shops. In 2006, Costa Coffee entered China in a different way i.e. through a joint venture with Yueda Group which is based in Jiangsu Province. This was done because a local partner knows the market better so market penetration for the new entrant is easier. However, this also means that Costa Coffee is heavily dependent on Yueda. Costa Coffee has a strong Italian aura that aims at attracting the Chinese market. Affluent Chinese customers want to taste a coffee that is represented by a global brand name. So far, Starbucks has been quite successful in this area. The risk is that by being a partner with Yueda, the brand will be customized too much therefore, Costa will lose its competitive advantage which is the Italian aura. Starbucks has very aggressive expansion plan in China. The crucial point is if Costa Coffee will maintain its brand essence and will not be customized. In this case, Costa Coffee will be a strong competitor to Starbucks. Future trends Strategy The main issue for chained coffee shops is to create a unique experience that cannot be easily copied. The consumers want to enjoy their coffee in a nice environment. The coffee shop space should be comfortable with an ambiente that will be inviting so the consumers will return to the shop again. People will want to live the espresso experience at home so the sales of equipment and coffee will increase as well as the demand for better and higher quality of coffee and beverages in coffee shops. Corporate social responsibility is another issue that chained coffee shops should take care on. They have to prove that they implement ethical practices. Regarding marketing, researchers predict that chained coffee shops will use mobile apps and have social networking tools in the very near future. COSTA COFFEE Financial Data Turnover:  £263.8m (2008:  £216.3m) Operating profit before exceptional items:  £22.7m (2008:  £20.8m) Number of outlets: 881 in the UK, 407 overseas Total Revenue  £ (m) Strategy Our target for Premier Inn during 2009/10 is to deliver around 2,000 new rooms in the UK and overseas. We have a strong pipeline of secured sites and will continue to develop a land bank. Internationally, our first hotel opened in Dubai during 2008 and we will build on this position, intending to open a further two hotels in the Emirates plus one in India. We plan to open around 100 new Costa outlets in the UK in 2009/10. We will capitalise on our strong Costa brand by focusing on new locations, as well as areas where we can replace existing operators, such as in supermarkets, hospitals and leisure facilities. Costa will also continue to strengthen its position across international markets, adding 100 net new stores in the year ahead. MARKETING OBJECTIVES: Enter Greek market and develop a significant market share; Increase product portfolio by new high caliber products; Bring more value to shareholders; Be a leader in its field for customer service; Develop alliances with commercial partners and the communities in which Costa Coffee shops operate. TARGET MARKET Costa Coffee offers a wide range of products suitable for all consumeCNY. So far, coffee in China is consumed in big cities (Beijing, Shanghai, Guangzhou). Coffee producers have targeted young professionals since they are the most westernized, affluent and open-minded. However, they see it as something that is in fashion rather than a regular habit. Another target group for coffee consumption are returnees i.e. Chinese that studied in Western countries and come back to China. They are also affluent and they are accustomed to visiting coffee shops. Ex- pats are another target group. Chinas economic growth has attracted a lot of investments from foreign companies. Ex-pats are used to drink coffee and their number increases every year. It has been estimated that businessmen from Hong Kong and Taiwan as well as Westerners amount to 30% of customers at multinational chained coffee shops as Starbucks. The above customer base has been quite saturated so there is a need to increase customer base. However, coffee is considered a luxury good and the average Chinese cannot pay for a cup of coffee. The average Chinese annual income is RMB 8000 yuan whereas a small cup of Starbucks coffee costs RMS 12 yuan ($1.5 which is the same price as in USA). In the big cities the average annual income is higher however it is still difficult for someone to consume a cup of coffee. If coffee still goes on being considered as a luxury good, it will happen the same thing as in Japan i.e. it will take China more than 90 years to make coffee popular. Market Segmentation: Based on the above the following market segments were defined: Young / Mature professionals Returnees Ex-pats Students Middle Class Upper Middle Class Single Married Bus section and train/airplane passengers Marketing Strategy: Costa Coffee will follow Market Development strategy and the reason for choosing this strategy will be explained below: CURRENT NEW PRODUCTS PRODUCTS 1. Market Penetration Strategy 3. Product Development Strategy 2. Market Development Strategy 4. Diversification Strategy CURRENT MARKETS NEW MARKETS   Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Coffee is considered a luxury good. This misperception hinders businesses in identifying customer groups and implement marketing strategies. This misperception also hinders the majority of the population to get acquainted with coffee. The same happened in Japan, where coffee was also considered as a luxury beverage with unreasonably high prices. It has taken almost 90 years for Japan to get acquainted with coffee and still per capita coffee consumption is quite low. This makes things worse since Japan sets the trend for Taiwan and South Korea.   Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬In China coffee shops open every day in cities like Beijing and Shanghai. However, the average Chinese cannot afford a cup of coffee everyday. Multinational coffee companies have faced difficulties in developing the Chinese coffee market. Although they know how to penetrate mature markets but they see that they have difficulty in immature coffee markets. These companies need to understand better China and its people. Without understanding them all marketing campaigns will be in vain. A characteristic example is the marketing campaign of Nestle which was targeting at the young middle class Chinese although in reality this class does not exist or even if it existed they would not be heavy coffee drinkeCNY. Starbucks has increased awareness but it needs a different strategy for the Chinese market. Only KFC has been quiet successful. Starbucks success cannot be considered as sustainable since it was based on management, financial power and brand name whereas the Chinese market needs entrepreneurship to advance it and this is what Costa Coffee is planning to do. Coffee has been promoted by the Chinese government through festivals and fashion awards however these strengthened the misperception of coffee being a luxury good. Local coffee shops add too many side things such as food, spirits etc. Therefore, they dilute the idea of coffee. Coffee is a product that does not hurt health, stimulates the brain and it is addictive. Based on researches someone who has drunk coffee three times a week for two months in the row is addicted to coffee. Brain stimulation is important for personal wealth and intelligence. Coffee became popular because coffee shops were focused at making the customer accustomed with coffee. When people get accustomed then the market develops at an extremely fact pace. The coffee shop is important for this development and a coffee shop can be a seated place or coffee stands and carts. It is important to make people drink coffee and then offer them ground coffee. Many companies have found as an excuse the fact that tea is dominant in China and there is no place for coffee in a tea dominant country. However, there are no major tea companies that can compete international coffee giants nor is there a specific promotion to protect tea. On the contrary local society support the development of coffee houses and it is not negative to coffee. Costa Coffee will focus on making people drink more coffee. Its new coffee shops will be around areas where people gather such as Universities, stations and office buildings etc. This can be the best promotion since if one group of people becomes loyal to coffee then it will influence other consumer groups. Costa Coffee will focus specifically on these people and its promotions will be measurable and specific. Coffee has an unbeatable image in China and it is known to everyone. Costa Coffee will be based on the quick service restaurant (QSR) concept. QSR is based on the idea of offering cheap, clean and good food and its purpose is to sell to a wider range of population. Costa Coffee plans to adopt this concept. Coffee has a high profit margin but food is what attracts people to the coffee shop. Costa Coffee already offers more products than coffee; however it should plan to add more snacks that are better suited to local customers and a cheaper but good quality filter coffee for taking away. Many local Chinese coffee shops offer food however, they have not formulated a strategy so they cannot be considered as potential competitoCNY. So far in these shops the restaurant is separated form the coffee house something that it is not the case of Costa Coffee. In the next two years the aim is to introduce new product lines that will be offered at affordable prices for the average Chinese consume r. It should be noticed that this does not mean price cutting since this will hurt Costa Coffees brand name. The location of the new coffee shops is also an important part of Costa Coffee strategy. Up today, the coffee shops were opened at locations where population is dense and the income is high. As a result, the rental prices are quite high. Therefore, Costa Coffee is planning to open new shops at bus stations and other busy intersections where rents are lower and the traffic is big. The marketing strategy that will be followed to China is important since it influences neighboring states such as South Korea which is also a new coffee consuming country. If the model of highly expensive coffee will be followed then the consequences will be similar to Taiwan and Hong Kong where there is a negative trend in coffee growth. à £Ã¢â€š ¬Ã¢â€š ¬Ã‚     Ã‚  Ã‚  Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ã‚  Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ã‚   à £Ã¢â€š ¬Ã¢â€š ¬Ã‚     Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬ SWOT ANALYSIS: Strengths Weaknesses Established brand name worldwide Expensive prices for the average Chinese consumer Wide range of products Starbucks dominant position in the market Third ranked coffee shop chain in the world Coffee is considered a luxury good Know how of Yuda (local partner) Tea is the daily beverage of the average Chinese Opportunities Threats Big market potential a lot of Chinese Consumers that do not drink coffee Stagnant coffee growth due to high prices Unbeatable image of coffee Possible marketing enforcement of tea companies No competitors are located at bus intersections PESTEL ANALYSIS: Political China has a stable political environment that welcomes foreign direct investments. Economic The Chinese economic growth is impressive (10% per annum). Social Although the income of the average Chinese consumer is low, there is a growing middle class -190 million urban households, or 29%. According to McKinsey, middle class is expected to expand to 75% (372 million), by 2025 (DAltorio 2011). Technological New coffee machines are produced so making coffee at home is easier. Environmental There is a trend in producing organic coffee. Legal There are no legal issues involved. MARKET POSITIONING: The positioning strategy of Costa Coffee will be in line with its international strategy i.e. THE ITALIAN COFFEE MASTERS. The competitive advantage of Costa Coffee is the quality of their coffee. The image of the company is that is has a UNIQUE coffee. Another positioning of Costa Coffee is that this excellent coffee quality can be offered with affordable prices (launch of the new take away filter coffee). THE ITALIAN COFFEE MASTERS This is the tag line that will communicate the Italian aura of Costa Coffee to the mass audience. Since Chinese consumers perceive well the Italian atmosphere it is expected that it will attract more people to Costa Coffee. MARKETING MIX: Product: Brand Name: Costa Coffee is a well established brand that signifies luxury, perfection and excellence. Chinese consumers prefer established brand names. Image/Theme: Luxury Costa Coffee is related to luxury. The coffee shops ambiance is trendy and comfortable. Customers will have a nice time in a flashy environment. However, this luxury image should be cleverly related with the new, affordable, take away filter coffee. The message that will be transmitted is luxury can be affordable and can be taken with you. Color Scheme Costa Coffees shops are in warm tones having brown as the main color. Other colors that are used are green, black and white. The purpose of this color selection is the creation of a comfortable and trendy atmosphere. Service: Apart from coffee, Costa has a reputation of excellent service. Hiring and retaining talented employees and train them accordingly is a strategic goal of the company. Product variety: ESPRESSO A short, strong and black coffee, with no milk. ESPRESSO DOPPIO A double espresso shot. For those who like it strong. RISTRETTO An extra short coffee, even shorter than an espresso, with an even stronger flavour. MACCHIATO Espresso topped with just a dash of milk. Yum. AMERICANO Coffee, mixing shots of espresso with hot water. Add milk if you like. FLAT WHITE A rich, full-flavoured coffee with a velvety, smooth texture. Each Flat White is hand-finished with a distinctive pattern. CAPPUCCINO Coffee combining espresso with steamed, frothy milk. Chocolate on top if you have a sweet tooth. CAFFE LATTE Coffee made with steamed milk. Not as strong as a cappuccino, but just as good. MOCHA Espresso with hot chocolate, topped with steamed, frothed milk. (Source: Costa Coffee 2010) Costa Coffee products variety includes iced tea and coffees as well as cakes, pastries, Panini and sandwiches. Prices: Costa Coffee prices are generally higher than other coffee shops. High prices are related to the outstanding quality and taste of Costa Coffee. Therefore, the traditional customer groups of Costa Coffee are high and middle classes. Costa Coffee believes that a reduction in its prices will harm its brand name. However, it wants to increase its Chinese customer base so it will offer a filter coffee for takeaway at affordable prices. Chinese middle class growth rate is significant, it will reach 372 million by 2025, it is a social class that cannot be neglected. Therefore, Costa Coffee is planning in the next three years to offer its products at affordable prices for the Chinese middle class without harming its brand name. Locale / Setting: The next Costa Coffee shops will be at busy intersections e.g. bus, train stations and at areas where office buildings and Universities are located. It will focus again on the big cities like Shanghai and Beijing. The aim for the next three year is to have 30 new coffee shops at both cities. Promotion: Costa Coffee will not do a lot of advertising since its brand name is recognized. However, there will be special sales promotions at its new shops for the new filter coffee that can be taken away. Costa Coffee is based on word of mouth advertising since reputation is very important. MARKET DEMAND It is important to measure the market before launching new products and shops. It is also important to measure the market after the launch of the new products / shops so as to see their effects and gain a larger market share. Growth Share Matrix There are two factors that are important for the expansion to new markets and these are : market attractiveness and the Business Strength. Market Attractiveness Business Strength Factors Rate Factors Rate Overall Market Size 70% increase (2004-2012) Market Share 5.0 Annual Market Growth Rate 7.8 Product Quality 5 Competitive Intensity 4 Brand Reputation 4.5 Technological Requirements 2.5 Distribution Channel 3.5 Inflationary Vulnerability 4.9 Promotional Effectiveness 4.5 Productive Efficiency 4 Managerial Personnel 3.5 Market Attractiveness As it is seen above, the attractiveness of the Chinese market is very high. The annual growth rate of the coffee market is high. There are no significant technological requirements since Costa Coffee already possesses advanced technology. Inflation is quite high and it seems that it will increase in the near future, however the targeted market groups remain unaffected (growing Chinese middle class). Partnership with Yuda will protect Costa Coffee from any possible dangers. Therefore, the Chinese market is very attractive and suitable for coffee shops expansion. Business Strength Costa Coffee is part of the well-known Whitbread Family. The quality of Costa Coffee is unquestionable. Costa Coffee owns more than 500 stores worldwide. Its outlets are in Europe, UK, Middle East, India, Pakistan and China. In order to maintain its excellent reputation, Costa Coffee will continue its policy of recruiting, training and retaining the best available employees in China. Business Strength High Medium Low High Medium Low Costa Coffees Business Strength is high and the overall position is ideal for further expansion into the Chinese market. Projected Sales in CHINA Costa Coffee projected sales are expected to rise to almost 97% in 2012 and this is due to the launch of the new takeaway filter coffee and the new shops at the busy intersections. This rate is expected to slow down (87%) in 2013 and this is because the one time visitors are expected to cease to visit the coffee shops and the existing customer base is expected to remain. An extensive marketing promotion through emails, customer clubs, social media etc. is expected to increase market share. The above numbers are very impressive and expansion seems ideals. Sales forecasts per customer groups are also very promising.: Market 2012 2013 2014 Total Students Youngsters CNY. 20,000,000 CNY. 23,00,000 CNY.6,300,000 CNY 49,300,000 Ex pats and returnees CNY 7,555,000 CNY 7,000,000 CNY. 12,800,000 CNY. 27,355,000 Families CNY. 9,700,000 CNY. 9,850,000 CNY. 17,200,000 CNY. 36,750,000 Professionals CNY. 17,750,000 CNY. 32,750,000 CNY. 92,000,000 CNY. 142,500,000 Totals CNY. 55,005,000 CNY. 72,600,000 CNY. 128,300,000 CNY. 255,905,000 According to the above table it can be seen that professionals is a group that has a lot of potential. This is because the Chinese middle class is rising and the coffee culture is mounting too. Another reason for the increase in sales in professionals is due to the location of the new coffee shops. There will be located in busy intersections where there are many office buildings. Newspapers and other electronic media have approached Costa Coffee and various interviews and programs have been made which boost Costa Coffees reputation even more. BUDGET FORECASTS: The forecasted budget for the upcoming three years is as follows; TYPE 2012 2013 2014 Total Accommodation CNY. 2,000,000 CNY. 5,000,000 CNY. 7,000,000 Training CNY. 1,500,000 CNY. 500,000 CNY. 4,000,000 CNY. 6,000,000 Transportation CNY. 250,000 CNY. 350,000 CNY. 1,000,000 CNY. 1,600,000 Fixtures CNY. 2,000,000 CNY. 7,000,000 CNY. 9,000,000 Total CNY. 5,750,000 CNY. 850,000 CNY. 17,000,000 CNY. 23,600,000 Future promotion and expansion plans: Costa Coffee will be launching more coffee shops in the major cities of China (Beijing and Shangkai) but the plans are to expand all over China after having created a considerable market share in the above cities. The expansion has been planned for the next year that is 2012. In the next two years the next cities where new coffee shops will be located will include Guangzhou and Shenzhen. Costa Coffee is not in favor of extravagant launching campaigns. It supports the use of electronic and social media as well as corporate social responsibility programmes and actions. It also believes in the right location of its shops. So, the marketing activity will be low except the posters that will be in the shops, as sales promotion, advertising the new takeaway filter coffee. ANALYSIS: Costa Coffee has a lot of potential for further intensifying its expansion efforts in China. It already possesses a significant market share in the Chinese market. The reason behind it is the unbeatable image of Costa Coffee and the advertisement (word of mouth) done by people who have visited its outlets. Sales are expected to rise in the following years and they are expected to rise even more in the forthcoming years since Costa Coffee is focusing on the rising Chinese middle class. Students and youngsters in general set the new trends so their influence in increasing coffee consumption and visiting coffee shops is of outmost importance. By further using social media, Costa Coffee is expected to increase its market share in this group. Professionals always seek quiet place to do their official or unofficial meetings. Costa Coffee is an ideal place to do these meetings. Apart from that, Costa Coffees activation in social media will certainly increase its future revenue. In conclusion, it can be said that Costa Coffee has so far implemented an excellent marketing strategy and the new campaign that it will launch for the takeaway filter coffee as well as the location of its new shops will help it increase its sales and gain sustainable competitive advantage. RECOMMENDATIONS: Sales numbers are very promising however the local partner should follow all the below the line activities mentioned. Costa Coffee should continue with low promotional strategies. Apart from posters inside the outlets, Costa Coffee should consider the use of bill boards at the busy intersections.