Motherhood and the Behavioral Patterns

CHAPTER I THE PROBLEMS AND ITS SCOPE Introduction Our society today is focusing on a very problem regarding early motherhood. The primary cause of early motherhood is premarital sex. Sexual intercourse nowadays is very common and an open topic between lovers, friends, parents and their children especially in the third world countries such as the US and UK, and also in school. Parents are the ones who would advise their children not to engage in premarital sex as much as possible but if ever it’s an open subject to them, they should advise their children not to forget their condoms or even have their Depovella injection. Our country, Philippines, is not considered a first-world country but since we are westernized, this topic has been open to us. Teenagers and young adults who are not married are already engaging in premarital sex thus becoming young mothers. Premarital sex is not just the one involve here but also the different vices that women are engaged in. different vices such as drinking alcohol and taking drugs will also lead to early motherhood. Many factors are involved in becoming young mothers. These factors may push an adolescent or teenagers to engage in premarital sex and become pregnant. Being pregnant at an early age has different risks. It’s not just the mother that is at risk but also the baby inside the womb. And after giving birth, women at early age still do not know the responsibilities of being a mother in order for the baby to live happily and healthy. Background of the Study Most women today are engaging in pre-marital sex and some of them do not know much on how to protect them from getting pregnant. It’s really sad that when young women are already pregnant, their primary option is to abort the baby inside them. I my opinion, you can’t correct a mistake by committing another mistake. Getting pregnant at an early age is not the baby’s fault; it’s the one making or engaging on pre-marital sex who are to be blamed. Abortion is not just a sin to us humans but most of all to God. Statistics show that a report by Save the Children found that, annually, 13 million children are born to women under age 20 worldwide. Worldwide, rates of teenage pregnancy range from 143 per 1000 in some sub-Saharan African countries to 2. 9 per 1000 in South Korea. Fertility rates in South Asia ange from 71 to 119 births per 1000 women aged 15–19. 30% of all Indian induced abortions are performed on women who are under 20. In the Philippines, according to the 2002 Young Adult Fertility and Sexuality Study by the University of the Philippines Population Institute (UPPI) and the Demographic Research and Development Foundation, 26 percent of our Filipino youth nationwide from ages 15 to 25 admi tted to having a premarital sex experience. What’s worse is that 38 percent of our youth are already in a live-in arrangement. The 1998 National Demographic and Health Survey (NDHS) reveal that 3. million of our teenagers got pregnant. In 92 percent of these teens, the pregnancy was unplanned, and the majority, 78 percent, did not even use contraceptives the first time they had sex. Many of the youth are clueless that even on a single intercourse, they could get pregnant. Being a mother at an early age is a very difficult part to handle because at this point most likely they are not yet finished in their studies and having not graduated from college is very difficult to find noble jobs to sustain a family or the baby’s needs. Even if you have a partner, the father of the child is helping; it still doesn’t change the fact that the nether has the responsibility of taking care of the baby. In this study, we shall discuss the different impacts of being a mother at an early age in relation to their behavioral processes. We shall discuss how early motherhood affects their five (5) aspects: physically, mentally, emotionally, spiritually and socially. We shall also discuss the factors that pushed teenagers and young adults to engage in pre-marital sex. A thorough study, research and interview will be done. Statement of the Problem The prime objective the study is to know how the behavioral processes of women are affected by early motherhood. Null Hypothesis There is no significant relationship between women engaged in premarital sex and their experience as early mothers. There is no significant relationship between women engaged in different vices and their experience as early mothers. There is no significant relationship between women with family problems and their experience as early mothers. There is no significant relationship between different forms of media and women experiencing early motherhood. Significance of the Study To the young women This study will enable them to understand the importance of being a mother if they are still young. If they would really absorb the findings of this research paper, they will be more careful in handling themselves in relation to premarital sex. If they are mothers already, their knowledge about handling and understanding their baby’s needs will be broadened. To the Parents This study will enable them to be more alert and responsible in educating their children towards sex. Parents would learn something from the findings the importance of teaching their children the responsibility of being a mother to their baby. To the Government From this study, they will be encouraged to plan and organize programs for the benefit of the teenagers of today to be more careful in having an intimate relationship towards the opposite sex. They should also do something about the problems on widespread porno websites that even an eight year old kid who knows how to operate the computer can access. To the School Administration This study will enable them to be more practical and open in education of sex towards the students. Scope and Limitations of the Study This research focused on the behavioral processes and factors of women experiencing early motherhood. This study includes a number of fifteen (15) young women, their age ranging from 16 to 25 years old, residing near us and they are even our friends. Questionnaires were given for them to answer. Definition of Terms Mother – a female parent; especially, one of human race; a woman who has given birth to a child. Motherhood – the state of being a mother; the qualities of a mother; the kinship relationship between an offspring and the mother. Behavior – manner of acting or conducting yourself; the aggregate of the response or reactions or movements made by an organism in any situation. Process – the performance of some composite cognitive activity; an operation that affects mental contents; a series of actions, motions, or occurrences. Behavioral Processes – the manner of acting or conducting yourself towards a series of actions, motions, or occurrences. CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES Related Literature Buergo, Ramon H. â€Å"Teenage Pregnancy†. Healthbeat. The official Publication of the DOH. Issue #53. March-June 2009. This article talks about the reasons and repercussions of being pregnant at an early age, that a lot of young people today have children of their own and the Philippines is not far from this situation. Globally, there are 1. 2 billion youth today. In the Philippines, the total population is 88. 7 million, of which, 27. 3 million (31%) belongs to the 15-24 year old population. By age 17, a total of 7% of young women have been pregnant; by age 18, 11. 9% have been pregnant; and by age 19, 23. 5% have been pregnant. Majority of these pregnancies are out of wedlock and teenage pregnancy is higher among young girls with premarital sex experience. Imagine how sad to know the percentage of these young women in the Philippines is in this situation. Many reasons are involved in this kind of situation. These reasons are of women living away from home, smoking, drinking and using drugs. These risky behaviors may put many young women at risk of teenage pregnancy and thus become early mothers. Many young women got pregnant even for the first time women engaging in sex because they do not know about contraception and they do not know the fertile period of their menstrual cycle. The consequences of what they are doing are still unknown by them. These consequences involve the risk for malnutrition, risk for inadequate prenatal care, and risk for fetal deaths, risk for abortion, and risk for acquiring cervical cancer. These could be avoided if there is proper education to the young ones of today. There should be the responsibility and obligations from the parents, government, and schools. Related Studies Mother is synonymous with responsibility(service), opportunity(special membership in the home), and accountability(day-to-day molding of children’s character and future). Being a mother is having great love to your child whether you are young or not. According to Nestor Casugan Rillona, Th. D. , a loving mother is patient; a loving mother does not push her children into doing things he way; a loving mother is not relieved when her disagreeable child finally disobeys her directly and she can punish; a loving mother bears much of the responsibility for her children; and a loving mother never really dies. A research was made about a myth that a women’s ability to think was impaired by pregnancy and mothering a new born – this condition was referred to as â€Å"baby brain† and they have discredit it. An Australian National University team conducted a 20-year study on health and ageing analyzed the mental function of a group of women before and during pregnancy and in the early stages of motherhood. They didn’t find any difference between the women before and after pregnancy, or before and after motherhood, and there were no difference between the non-mothers and the mothers, and the pregnant women. These women that they used as subjects were given memory and cognitive speed tests three times over eight years which tracks their mental health. The subjects were not told that they are into a pregnancy study when they signed up. The study had found some limited impact on cognitive speed in late pregnancy and the result showed that carrying a baby had no permanent effects on a woman’s mental function. It was found out that â€Å"baby brain† is not inevitable and the perceptions of impairment may reflect emotional or other unknown factors. The attitude of adolescents towards sex is a behavior motivation. The sex behavior of the young has become a problem, not only to themselves but more so to parents, school, people, religious leaders, civic associations, and the government. There is a current need to make our growing girls and boys understand sex and the role it plays in an individual’s life as well as the development of wholesome and desirable sex behavior. Sex is a collective word signifying one of the two divisions of any organism, the male or female and which involves distinction between the two and the relationship of one to the other. Most people today realize the need for sex education, but there is a problem as to when, what and how of sex education. Sex education is not a matter of teaching but it is rather a matter of training, which parents are the best qualified to give. CHAPTER III DATA PRESENTATION, INTERPRETATION AND ANALYSIS Profile Presentation Respondents Name Address Age at Pregnancy Age at Present Ritchie Ley Terez P-1, Lower Loboc, 20 yrs. Old 21 yrs. old Oroquieta City Kristy Muriedas Pob. 1, Oroq. City 17 yrs. Old 21 yrs. Old Princess Amyfe Aguilar Layawan, Oroq. City 16 yrs. Old 17 yrs. Old Elvie Eleanor Caliao Pob. 1, Oroq. City 24 yrs. Old 25 yrs. Old Q’lydFrances Morales Pob. 1, Oroq. City 19 yrs. old 22 yrs. Old Airah Sala P-1, Lower Loboc, 24 yrs. old 25 yrs. old Oroquieta City Rubelyn Batoy Pob. 1, Oroq. City 19 yrs. Old 24 yrs. Old Charity Omandam P-1, Lower Loboc 16 yrs. Old 17 yrs. Old Oroquieta City Arlyn Sepe Rizal St. , Oroq. City 23 yrs. Old 27 yrs. Old Lady Faith Ingcong Rizal St. , Oroq. City 18 yrs. Old 19 yrs. Old Janice Cotales Lopez Jaena, Mis. Occ. 19 yrs. Old 24 yrs. Old Charilyn Gemina Lopez Jaena, Mis. Occ. 18 yrs. Old 22 yrs. Old Reley Gumisong Bunga, Oroq. City 17 yrs. Old 18 yrs. Old Ma. Malyn Ortizo Bunga, Oroq. City 16 yrs. Old 18 yrs. Old Cielo Mae Gabule Pob. 2, Oroq. City 18 yrs. Old 20 yrs. Old Statistics Presentation January – 8 May- 5 September – 14 February – 11 June – 21 October – 10 March – 1 July – 15 November – 3 April – 6 August – 5 December – 12 {draw:frame} Interpretation of Data *Anal*ysis There are 15 respondents who answered yes which is equivalent to 100% which means that being a mother at an early age you have to commit yourself and your time wholly o your baby. There are 12 respondents who answered yes which is equivalent to 80% and 3 respondents who answered no which is equivalent to 20% meaning majority of the respondents education were affected by early pregnancy and most of them didn’t finish their schooling. There are 4 respondents who answered yes which is equivalent to 27% and 11 respondents who answered no which is equivalent to 73% and it means that majority of the respondents are God-fearing and considered the welfare and life of her baby. There are 3 respondents who answered yes which is equivalent to 20% and 12 respondents who answered no which is equivalent to 80% and it means that most of them didn’t expect that they’ll be a mother at an early age. There are 15 respondents who answered yes which is equivalent to 100% which means that all of the respondents changed a lot on their attitude towards patience to their baby and other things. There are 13 respondents who answered yes which is equivalent to 87% and 2 respondents who answered no which is equivalent to 13% and it means that most them considered motherhood as an obligation; that the welfare of their child lies on their hands. There are 8 respondents who answered yes which is equivalent to 53% and 7 respondents who answered no which is equivalent to 47% and in this question the respondents are divided in according to their emotions whether they are stable or not. There are 14 respondents who answered yes which is equivalent to 93% and 1 respondents who answered no which is equivalent to 7% and it means that almost all of the respondents’ social life is affected in the sense that they already have the responsibility to take care of. There are 5 women who answered yes and 10 answered no which means that some of women have regrets and some are happy for having child. There are 11 women who answered yes and 4 answered no which means that they have the confident that they have to raise their child with the full development of all 5 aspects. There 12 women who answered yes and 3 answered no which means that most of them want marriage. There are 13 women who answered yes and 2 answered no which means that love is the reason that motivates them to engage in premarital sex and they don’t have control that is why they got pregnant not at the right age. There are 2 women who answered yes and 13 answered no which means that they have the feelings of hatred after giving birth maybe in what happened they can’t accept. There are 2 women who answered yes and 13 answered no which means that some of their parents hurt them maybe the parents will not accept in what happened to their daughter for having a pregnant at early age. There are 8 women who answered yes and 7 answered no which means that their self-esteem lowered during pregnancy. Graph Presentation There are 100% who answered yes in question no. 1 in which there lifestyle change when they become mothers. draw:frame} There are 80% who answered yes and 80% who answered no in which their education was affected by early motherhood. {draw:frame} There are 27% who answered yes and 73% who answered no in which the majority of the respondents are God-fearing and considered the welfare of the child. {draw:frame} There are 80% who answered yes and 20% who answered no in which the majo rity of the respondents are expecting or planning to be a mother soon. {draw:frame} There are 100% who answered yes wherein the respondents have become more patient when they become mothers. draw:frame} There are 87% who answered yes and 13% who answered no in which the majority of the respondents considered motherhood as an obligation. {draw:frame} There are 53% who answered yes and 47% who answered no in which the respondents are almost divided in half in the question of being emotionally stable or not. {draw:frame} There are 93% who answered yes and 7% who answered no in which almost all of the respondents’ social life are affected when they become mothers. draw:frame} There are 33% who answered yes and 67% who answered no in which the majority of the respondents didn’t have regrets in getting pregnant at an early age. {draw:frame} There are 73% who answered yes and 27% who answered no in which the respondents are confident in developing the five aspects of their ch ild. {draw:frame} There are 80% who answered yes and 20% who answered no in which the majority of the respondents gave importance to marriage. draw:frame} There are 87% who answered yes and 13% who answered no in which the respondents are motivated by love when they had sex. {draw:frame} There are 13% who answered yes and 87% who answered no in which the respondents didn’t feel regret in having a child at an early age. {draw:frame} There are 13% who answered yes and 87% who answered no in which some of the respondents were hurt physically and morally by their parents upon learning that they are pregnant. draw:frame} There are 53% who answered yes and 47% who answered no in which they are divided almost half towards the lowering of their self-esteem. {draw:frame} CHAPTER IV RESEARCH DESIGN AND METHODOLOGY Research Design This research utilized narrative survey method to gather all fats and data concerning the behavioral processes of women experiencing early motherhood. The met hod utilized further to look into the profile in terms of age, location, and behavioral patterns. Research Setting This research was conducted in the house of the respondents in Lower Loboc, Pob. 1, and Lopez Jaena. Research Respondents The study utilized 15 women ages 16 to 25 years old. Research Instrument Utilized This research utilized questionnaires to gather all data and investigation concerning their behavioral process. Data Gathering Procedure We, the researchers asked the permission of the respondents. After the permission, the researchers asked about their profile and there was the submission of profile to the adviser. Questionnaires have been given to the respondents for them to answer. The data gathered in this study were analyzed with the aid of the following questions. METHODOLOGY CHAPTER V SUMMARY, CONCLUSION, RECOMMENDATIONS Summary The study deals with early motherhood and how it affects their behavioral patterns in terms emotional, physical, spiritual, mental and social aspects. Being a mother at an early age is not just a problem here in the Philippines but all over the world. It is a question of how you will be able to raise your child when you are not yet finish schooling, you don’t have stable jobs to have an income to support the child’s needs. You don’t have the idea how to raise a child when in fact you’re still a child inside. Motherhood means having the qualities of a mother and as for this statement a woman with a child should be loving, caring, responsible, patient, understanding, and merciful, etc. Having all these qualities of a mother should start from the first day of conception up to the day you die. Motherhood is lifetime commitment. It doesn’t end when your child goes to school or have family of their own. We the researchers were able to gather data and wereable to interpret and analyze them with the best. CONCLUSION After conducting the study entitled; Early Motherhood, the researchershave come up into a conclusions that there is no significant relationship between engaging in different vices and women early mother not just because you don’t have enough knowledge about it and aside from that the baby will burden the consequences and in effect, it leads to poor family upbringing. There is no significant relationship between women experiencing early motherhood and premarital sex. Because you are not at the right age and at the right time. Engaging premarital sex is not allowed in the church especially in the catholic faith. RECOMMENDATIONS The case of early motherhood is increasing year after year because of the widespread of all forms of media. The television, radio, newspapers and internets contains things not suitable for minors and these can be easily accessed, seen, heard, read by ages from 7 up who are able to read and write. These widespread medals should be restricted by the governments, parents, and the schools. The education of sex and everything should start at home by the parents. Parents should educate their children as early as possible as long as they already understand. Sex education is not just about mating but introducing first reproductive organs. An example is that parents should say to their until child the correct name of their genital organs like this not a â€Å"flower† or a â€Å"bridge† but it is your vagina or penis and you have to take care of them until you grow up. When watching televisions, parents should guide their children of what they are watching. The government should widen the campaign for sex education among you’ve women. They should implement programs on making the youth understand the importance of education before entering motherhood. They should also do something about the internet sites that even a 1st grader can access. The school administration should include sex education in all curriculums in high school or college. It should be well explained to the students the importance of finishing school and have stable job before having a baby. There should be counseling about having intimate relationships towards the opposite sex. As to the young women, they should have discipline in taking care of their honor and dignity. They should never engage in premarital sex if possible so to avoid pregnancy. If they can’t avoid engaging in premarital sex, they should know the different kinds of contraception. BIBLIOGRAPHY Rilloma, Nestor C. â€Å"Mandate of Motherhood†. Health and Home, May-June 2003. Buergo, Ramon H. â€Å"Reasons and Repercussions. Teenage Pregnancy†. Healthbeat. Issue No. 53. The Official Publication of DOH, March-June 2009. â€Å"Australian researchers put paid to â€Å"baby brain† myth†. Psychology and Psychiatry. Psyorg. com. 5 Feb 2010. http://www. physorg. com/news184570915. html Singson, Rebecca B. â€Å"Teen Pregnancies in the Philippines†. Philippine Daily Inquirer. 14 June 2010. http://ardictionary. com/Mother/7320 http://thefreedictionary. com/motherhood

Lasting Effects of Nuclear Arms Race and Cold War Essay

The cold war and the armed race have been regarded as one of the insecurity problem in the world of today. Cold war can be regarded as the state which involved the conflict, fear and competition between the allies of the United States of America and the Soviet Union with other counties which were allied. This cold war was felt in the period between the years of 1940s and the 1990s. At this period the war was fought by the use of the propagandas, military advancements, technological advancements and the weapon development which is generally referred as the arms race. During this period there was a lot of the defense spending by the member countries involved, many wars and the development of the hatred between the countries which were involved. This war was characterized by the increased hatred between the member countries. Thus this war was characterized by indirect attacks, thus it can be regarded as the war of words as the superpowers never fought directly. The cold war and the arms race have had profound lasting effects in the economic, political and the social growth of the world. This paper tries to analyze the lasting effects which were created as a result of this cold war and the arms race in general. At the same this paper tries to bring out the methods and the organization of this cold war and the milestone in the arms race in that time of the cold war up to the present world. The end of the cold war does not mean the end of the nuclear dangers. For instance the world is under the second nuclear danger, which is felt through the consequate terrorist attacks and the space missile advancements. (Bourantonis 48-55). The cold war has been regarded as the origin of the nuclear danger in the world up to date. It has been noted that it has created a dangerous world which makes the citizens of different countries to live with a lot of fear. This can be regarded as one of the dangerous challenge which the world superpowers such as the United States of America have ever experienced. The cold war has brought the basic realities of the arms race in the community at large. According to President Reagan, â€Å"nuclear war can not be won and should never be fought†. The cold war can be regarded as a long-term product which was created by the competition and proud ness between the world super powers (Bourantonis 48). In contrast to the fact that the United States, the Soviet Union, France and Britain had joined hands against the axis powers, this led even to much disintegration afterwards which has since reduced the developmental cooperation. There have been major disagreements between these states on regard to the direction of the post war world. ASfter the end of this cold war the military powers were mostly possessed by the Soviet Union and the United States of America while the axis powers occupied most of the Europe economic land. After the end of the cold war, it was believed that the nuclear danger had also come to an end, but this is not through up to date. Still there are many issues which need to be answered in relation to the political, social and economic developments. This has been not in light since the nuclear powers had been initially neglected. After the year of 1991 when the cold war ended many people believed that there would be better trends which shall promote the security of the world, but that has proved to be a nightmare. The effects of the cold war have not stopped but instead they have reversed their direction. It is true that there is a new era of the arms race which can be regarded as the second nuclear age (Buchanan, Tom 75-79). The United States of America taught that the expansion of the Soviet Union would threaten the developing nations. Thus in the year of 1949 Mr. Truman who was then the president of United States of America had negotiated four hundred dollars from the congress for the promotion of the technical developments in the Latin America ,Africa and Asia. But such a move was not to develop these countries but to prevent the spread and growth of the communism principles which were supported by the Soviet Union (Byrad, Peter 68-69) . Consequently the United States of America and other Western powers made alliances to act against the attempts of the Soviet in extending their influences in the word, both in the economic and the political matters. After the end of the cold war there was a lot of the dictatorship among the countries in the western sphere. For instance in the year of 1949 the united states of America decided to sign a treat which was commonly known as the North Atlantic Treaty, where by the members said that the if any country which was a member was attacked, then it would be considered as an attack to all (Cowley 33-35). In response to this the Soviet formed an alliance commonly known as the Warsaw Pact. As a result of this arms race many countries in the world have a lot of the nuclear weapons which has generally endangered the world security. Although the nuclear arms decrease is the main aim of most of the countries, some of the negotiation process has consequently failed. The first arms negotiation which took place in Moscow between Moscow and Washington in the year of the 1969 aimed at reducing the massive weapons which were established during the cold war failed. Consequently there was the formation of the ABM Treaty in the year of 1972 between the Moscow and Washington, whereby it was agreed that the involved countries would reduce the nuclear missile system, but this treaty has been in jeopardy. At the same time there was the formation of the Nuclear Nonproliferation Treat (NPT), which was one of the arms treat which was negotiated in the post war era. This NPT treaty which was signed in the year of 1968 was considered as one of the most important treaty which would have improved the security of the world but it has been constantly claimed that it was a plot between Moscow and Washington to promote their own interests (Crocker 27) Actually the conflict which is in the high degree between the Soviet Union and the Western world as been regarded as the basic catalyzing factor which is increasing the arms race in the present world (Dobrynini15). Although the collapse of the Soviet union in the year of 1991 was seen as the end of the arms race, this is not true. There is a lot of political struggles in the present world which has promoted the insecurity thus taking the place of the cold war. As the increase of the nuclear dangers is still felt in the present world, then the nuclear powers will not justify before the global world the reasons why they are holding their nuclear production strategies. The present world has tremendously changed. After the fall of the Berlin wall and the end of the cold war, the world had prophesized the end of the bipolar powers and the establishment of the multpolar powers. (Ericson 12-14). The United States of America had consequently has taken a new relationship by claiming that they are building an everlasting environment for solving their former nuclear disputes. For instance the United States government claims that it has taken a peace full dialogue of arms disarmament so as to reduce the arms powers in the world. But this method is not operational since other countries posses the nuclear weapons secretly without exposing them. The present world can be regarded as a world with increased threats. The world has reached in an era which makes the countries to push for the national security . Friedman, Norman (69), says that† As the cold war threat of massive nuclear strike has receded, new threats have emerged related to the proliferation of weapons of mass destruction and ballistic missiles†. At this century we are seeing a different picture which is developing slowly in the world. The arms control treats has totally collapsed. For instance the START treaty has reduced it s function since 1993 and it is in the process of breaking down. At the same time the ABM treaty is also in limbo due to the fact that the United States of America has decided to construct the missile defense systems. This defense system has consequently led to a lot of conflicts between Russia and the United States of America. The United States of America had requested Russia to comply with the amendments of the Start treaty so as to allow the United States of America to establish it s missile defense systems but Russia has constantly refused by arguing that the missile system may destabilize the nuclear race balance between the member countries. This missile defense system may be regarded as one way of the arms race in existence in the present world. Generally the post cold war time has proved to be having the bad conditions in regard to the nuclear arms control. The international interactions between many countries have deteriorated to a great extent. The economic developments have reduced between United States of America and Russia due to effect of the nuclear weapons development by these two powers. These two countries have been regarded as the forcing powers in the control of the nuclear weapons in the world. The nuclear weapons were consequently used by the United States of America and Russia. These nuclear weapons have a lot of impact in the world of today as they can destroy the entire world in general. Both indirectly and directly, the nuclear weapons have a profound effects in the relations between the United states of America and Russia (Soviet Union). Regardless of the fact that the United states of America and Russia have a particular duty in the development of the world s nuclear weapons policies, they have been implicated in the nuclear mess as they have experienced many problems from their creation. As a result the world security council has created the nuclear policies which regulate the arms development in the world. Russia and the United States of America are regarded as the leaders of the nuclear weapons development. At the same time the other countries has emerged successfully in the production of the lethal weapons such as the atomic bombs and some long range missiles which can be used in the war periods to deliver the nuclear devices from a long distance. For instance the relationship of the Russia and the United States of America as been in a difficult state as a result of the nuclear development between these two nations which have been regarded as super powers at one instance. When Bolsheviks was declared the leader of Russia, United states of America developed some enemity with the Soviet Union and it consequently cancelled the diplomatic links with the Soviet Union until the year of 1934 (Wolf 35-39). But in the year of 1941 United states of America and the Soviet united against Germany. The end of the Second World War which was characterized by the arms race between the countries led to the creation of two major alliances which served as the arms block. These alliances came to be known as NATO and the Warsaw Treaty. These two alliances were greatly involved in the cold war. The countries which were involved were supposed to adhere to the principles of either the USSR or United States of America in terms the political, economc and the military practices. In reward to their participation these countries would gain some security. This type of collaboration would be regarded as a type of colonialism. The Soviet Union and The United states of America had a cold war instead of a real war which is usually characterized by the participation of the military. As a result those countries which not allied to either the United States of America or USSR block started looking for means of creating their own nuclear weapons. For instance some countries like Britain and China succeeded. Thus this led to the establishment of five general nuclear powers which included the USSR, USA, Britain, France and China (Blum, William, 15-30). The long term effects of the arms race can be detected in the nuclear terrorism. Many of the terrorist groups such as the Al Qaeda have consequently used the same lethal weapons which were produced during the cold war. Most of the arms which are used in the terrorism attacks originate from the inferior countries which were developing the nuclear weapons silently. Not only that the arms race ended during the end of the cold war, but also the arms race is on progress. For instance many countries such as India, North Korea, Pakistan and Pakistan have constantly started to develop the nuclear weapons . This countries argue that they are carrying out peace full technological research. This is regarded as one method of establishing the nuclear weapons without the presence of the cold war. The historical lesson behind the nuclear weapons development is that those who develop them are responding to the fear that they may be attacked. As President Roosevelt quoted† The Soviet Union then raced to build the bomb because it feared the nuclear might of the United†. Consequently it might be established that the Indian government tested it s military for fear of the Chinese nuclear might. At the same time China carried out it s bomb tests because they feared the nuclear advancement of the Soviet Union and The United States (Breslauer, George, 37-38). There is a series of the threats and on the other hand some counter threats in the present world that links with the cold war are springing in the southern Asia and this links the future establishments of the nuclear weapons in the region. It has been quoted that many nations have developed nuclear weapons as a result of the regional reasons (Edelheit, Hershel, 45). In general the post cold war has a lot of lasting developments. There are no effective measures which can be used to eliminate the nuclear weapons. This is the emergence of the nuclear dangers. In this world, the nuclear advancement to other nations and the nuclear proliferation of the present nuclear powers can be regarded as the second dangerous era. The other lasting effects of this cold war and the arms race in general are that, the economic growth of the involved countries decreased. The expenses of the United States of America were high. Many American armies lost their lives in the Korea and Vietnam wars. Consequently the Soviet soldiers lost their lives also. Other people died in the Western Asia since the Asian soil was commonly used as the fighting ground of the axis powers. At the same time after the collapse of the cold war, Russia cut the military numbers. This step led to the unemployment of many people. Consequently after the Russian government started the capitalist reforms, it suffered the financial constrains which is more severe than the great depression of the 1930. In general the living standards in Russia have reduced during this post cold war period(Aslund, Anders 54). The environmental effect of this cold war and the arms race is one of the outstanding effects to the citizens of the involved countries. For instance the bombs which could explode caused a lot of environment pollution in the present world. The Japan bombing by the United States of America led to the release of the dangerous gases which have since then led to the birth deformity of the subsequent generations. Moreover the remains of these lethal weapons have caused a lot of air pollution and soil pollution. Even up to date the effect of such bombings is felt, many people lost their people whom they depended on to provide the daily live hood. The cold war up to date serves as one of the influential force in the world affairs, for instance the political roles in the United States of America are determined by the cold war, the ones who were supporters of the communistic groups have no much support. Those were against the Soviet Union are regarded as the true sons of the American soil thus they get much political benefits. Following the effect of McCarthyism theory which led to many prosecution of those w leading top much suffering. Thus in conclusion it can be determined that the cold war and the arms race in general has a lasting effect in the worlds up to date. Works cited Andrew, Christopher; Mitrokhin, Vasili, the Sword and the Shield: The Mitrokhin Archive and the Secret History of the KGB. Basic Books, 2000. Anatoly (2001), In Confidence: Moscow’s Ambassador to Six Cold War Presidents, University of Washington Press, 2001. Aslund, Anders, â€Å"How small is the Soviet National Income? † 1999. Blum, William, Rogue State: A Guide to the World’s Only Superpower, Zed Books 2006. Bourantonis, Dimitris, A United Nations for the Twenty-first Century: Peace, Security, and Development, Martinus Nijhoff Publishers, 1996. Breslauer, George, Gorbachev and Yeltsin as Leaders. Cambridge University Press. 2002. Buchanan Tom. Europe’s Troubled Peace, 1945-2000. Blackwell Publishing. 2005. Byrd, Peter. â€Å"Cold War†. In Iain McLean & Alistair McMillan. The Concise Oxford Dictionary of Politics. Oxford University Press. 2003. Charles Jr. The Impoverished Superpower: Perestroika and the Soviet Military Burden. California Institute for Contemporary Studies. 2000. Cowley, Robert, The Reader’s Companion to Military History, Houghton Mifflin Books, 1996 Crocker, Chester; Fen Hampson & Pamela Aall, Leashing the Dogs of War: Conflict Management in a Divided World, US Institute of Peace Press, 2007. Dobrynin, Edelheit, Hershel and Abraham. A World in Turmoil: An Integrated Chronology of the Holocaust and World War II. Greenwood Publishing Group. 1991. Ericson, Edward E, Feeding the German Eagle: Soviet Economic Aid to Nazi Germany, 1933–1941, Greenwood Publishing Group, 1999, pp12-14. Friedman, Norman (2007). The Fifty-Year War: Conflict and Strategy in the Cold War. 2007. pp62-69 .

Ptlls Understanding of Inclusive Learning

In inclusive learning we need to consider the diversity of a student body and make efforts not to exclude anyone be it intended or unintended. â€Å"Some students could feel excluded during your session if their particular needs are not met,† Gravells (2012:56). Inclusive learning is simply â€Å"involving all students, treating them equally and fairly,† Gravells (2012:56). The field of self-defence includes physical, philosophical and physiological elements which allows for a large range of learning and teaching strategies.A new course would begin with the filling out of an enrolment form and discussions which give participants an initial platform to put across any concerns or specific needs, the initial discussion can also be used as an icebreaker that everyone is involved with. A great deal of self-defence training will be scenario based giving the students the freedom to work and discuss their own scenarios and also those from other student’s viewpoints. When the discussions and enrolment forms are completed I would be able to better tailor the learning and teaching strategies some of which are: The participants will be shown a technique/drill with explanation which can include a handout. This method is directed by the instructor to allow the students to see and come to some understanding of what is expected and some of problems they may face. (Presentations – the didactic approach/ the psychomotor domain). †¢ They will then move on to practice the technique so that there can be a greater understanding of how it feels to do, rather than see or be told (Participative/interaction/ the psychomotor domain).The student can be individually assessed and alterations can be suggested, finally an open discussion and general assessment of that which has been learnt will allow the students to put forward any queries or suggestions. †¢ Group work will be introduced in which the group can discuss various self-defence scenarios, role playing or work in a team when analysing case studies, before presenting their findings (Discovery/search/ the affective domain/ the cognitive domain).The range of learning strategies used in a typical self-defence lesson allows for a more effective lesson and more motivated students, â€Å"studies have shown that over a period of three days, learning retention is as follows. †¢ 10% of what you read †¢ 20% of what you hear †¢ 30% of what you see †¢ 50% of what you see and hear †¢ 70% of what you say †¢ 90% of what you say and do. (Pike 1989) If your students can incorporate reading, hearing, seeing, saying and doing during your session, their learning retention should increase. Gravells (2012:30) Because the fields of read, hear, see, say and do are covered in the self-defence class the opportunity for a learner to participate fully are increased. Flemings VARK: Visual, Aural, Read/Write, Kinaesthetic Gravells (2012:31) also looks at the differing lear ning styles which are used within the lessons to support learners. From a self defence perspective: demonstrating and explaining a technique (Visual/Aural) with the added handout (Read/write) followed by practice and discussion (kinaesthetic) follows Fleming’s principles of the four learning styles.Aspects of inclusive learning include: †¢ Entitlement: everyone is entitled to fair treatment and the chance to learn. There can be no bias towards an individual or group because of who they are their background, lifestyle, or situation. There must be an understanding that even getting to a course for some can be problematic whether it be financial, childcare, access or any number of reasons, there are many ways to help a student access the learning they require, whether it be via private organisations, charities or government funding. Equality: â€Å"can be described as everyone is different, but having equal rights. † Gravel (2012:54) Although students will have their individuality they should be treated equally regardless of their, race, sexual orientation, disability, religion or belief, gender , gender identity, pregnancy and maternity, marriage and civil partnership or age. â€Å"Students seem keen to fit in at university and tend to focus on the similarities between themselves and other students.But when it comes to classroom learning, they value having their individual academic and social identities acknowledged and their particular needs addressed. † Hockings (2008:3) †¢ Inclusivity: It is of importance that the tutor makes all efforts to include all students in the learning environment. Correctly planning lessons, creating a friendly non judgmental atmosphere and including a range of teaching styles will help learners feel included.By understanding the needs of the individual, social, physical and academic the tutor can eliminate any feelings of exclusion. †¢ Diversity: Everyone is different and these differences need to be valued, the tolerance of different cultures, beliefs, races, ages and gender to name a few, needs to be of importance not only to the tutor but the students as well. Creating a classroom atmosphere of valuing and understanding individual experiences and views can be achieved through ground rules and by the example set by the tutor. Differentiation: With the understanding that all students are different the tutor will need to plan the lessons around these differences by using the various teaching methods available or acquiring the resources that will make the students learning experience a productive one. The inclusion of inclusive learning techniques will be selected in response to an individual’s needs; this information can be garnered via enrolment forms, induction or an informal chat.Sometimes a learner will not want to divulge information or may not be aware of or think certain information is important the tailoring of teaching techniques may then come into effect due to formal or informal assessments. Once the assessments and enrolments are completed I would then be able to plan the lessons to suit, some examples are: †¢ Role play: an important part of self-defence training is working through realistic scenarios one way of accomplishing this is through role play.This method of training can be good for those that aren’t confident in their literacy or language and although some may find it embarrassing, it can be a good way for a class to bond while developing the social skills needed in self-defence. †¢ Handouts or PowerPoint: A good way to reinforce some of the physical training is to precede or follow up with some written material, this will engage those that learn better through reading and writing, it can even have a different impact with the use of interesting visuals. Handouts can also be taken home for future reference. †¢ Demonstration and imitation: demonstrating a technique by breaking it down nto easily manageabl e sections whilst giving accurate and precise instructions will give the student a good grounding in how the movement should be performed, but the real learning will be achieved when the student begins to practice the move themselves. This method allows the students to find or feel their way through a technique and will allow both the tutor and student the opportunity to assess and make alterations where needed on an individual basis. There will be many resources available to meet the needs of the learner which again would need to be assessed on an individual basis.Correctly chosen resources can help to engage learners and promote a fuller learning experience although the methods used would need to be constantly evaluated for effectiveness. Examples of this could be: †¢ video: The use of a short film or can be beneficial for those that have language or reading difficulties or prefer to learn by seeing as this resource can introduce effective images which at times can explain an idea better than words alone. A film can also alter the momentum of a class if attention spans begin to suffer from prolonged periods of work.Questions can be put to the students to assess what they have learned from the film. †¢ Assistant (voluntary or paid): Within any course there may be learners that need extra help, be it physical, emotional or academic. When this is identified the tutor can begin the process with their organisation for a learning support assistant to support those in need. †¢ Flip chart: this can be an invaluable and versatile resource as it can be used actively in the lesson to show brainstorming ideas or have pre-prepared material which can be revealed at the appropriate time.It will be limited to the literacy or artistic abilities of those using it (tutor or student) and may be hard for some to follow if their reading ability or eyesight is at a low level, the tutor will also need to make sure that what they put down is legible. Within the self-d efence scenario assessment opportunities can be created by: †¢ Viewing: viewing learners repeatedly practicing techniques on striking pads or working with a partner will allow assessment and alterations on an individual basis.This is an informal method which also allows for discussion between the tutor and student to clarify any queries that may arise and can be used by the tutor to gage a student’s understanding of a technique. The downfall of this method is that it can be time consuming, to alleviate this problem the tutor can monitor from a distance and involve the whole group in any alterations which need to be made, in this way no one person needs to be singled out. Group work (large or small): a group can work though and discuss awareness scenarios or drills such as assessing the dangers and opportunities in a room before presenting their findings. This method can bond a group and promote discussion which can also become a self assessment exercise. This method may become a problem for those who are less confident and may feel overpowered by those with greater confidence. †¢ Formal assessment: Formal assessments can be set up within the syllabus at certain points to allow students to show their progress.The tutor would need to make clear any requirements or what the student will be assessed on and when assessments will take place at the beginning of the course, they will need to include a written list, maybe a tick box sheet which can be used to gage a students’ knowledge or skill. In a self-defence course a discussion can be added to the end of the assessment for the student to self assess their feelings on being put under scrutiny allowing them to come to an understanding of their own emotions and reactions when put under pressure.Learners can gain opportunities to practice their Literacy and language skills via the handouts or slide presentations associated with the course or being involved in course discussions, presenting and listening to ideas, researching laws and visiting self protection websites. A section of the self-defence course will be the ability to explain what one saw verbally or on paper or accurately reading back information, handouts with purposeful mistakes or with lists of objects previously seen on a slide can be used to develop the skill of accurately seeing.Numeracy can be practiced when taking into account details such as times of events, amounts of people involved or distances with regards to accurately giving statements. ICT skills can be practiced when researching laws, viewing websites relevant to the subject or course, writing statements or using phones or camera’s to capture evidence. Motivating learners in an inclusive environment can be achieved by first nderstanding what it is that motivates those being taught, â€Å"motivation is either intrinsic (from within) meaning the student wants to learn for their own fulfilment, or extrinsic (from without), meaning there may be an external factor motivating the student. † Gravells (2012:40). Once established there are numerous ways to engage and motivate, some examples are: †¢ Creating a relevant learning experience which can be achieved by allowing the students to use their own experiences to form the basis for a lesson (in self-defence this can be achieved by having individuals put forward scenarios to discuss or work through). Keeping the class momentum up by being aware of student attention spans and the need to alter teaching methods if those used are not effective with the current students. †¢ Praise and encourage individual achievements by giving ongoing and constructive feedback through informal assessments or discussions. †¢ Ask open questions which create relevant discussions which will engage students. †¢ Have clear and defined targets so that students are clear as to their goals and what is required on the course. †¢ Use different teaching approaches. Keep the learning interesting and relevant to the course and the individuals attending. Within the learning environment it is necessary to establish ground rules early on, usually in the first lesson so that learners have a framework from which to work which will promote respect for others and set appropriate boundaries so that everyone will understand what is expected from them during the course/lesson. â€Å"If not set, problems may occur which could disrupt the session and lead to misunderstandings or behaviour problems. Gravells (2012:91). Ground rules which are set to promote respect for others must take into account those things which some may regard as innocent but may have a negative effect on other classmates. Often a discussion at the beginning of the course can be used to involve students in the setting of ground rules, some examples are: †¢ Smoking: a no smoking policy can be agreed (smoking indoors is banned although some locations can be exempt), although it would be pru dent and fair to have agreed smoking breaks for those that need them. Offensive language or behaviour: agreeing amongst the group the boundaries set with regards to the use of inappropriate jokes, stereotyping etc. This can be incorporated into a self-defence class with a discussion on how the seemingly innocent actions of an individual may seem offensive to another and cause conflict due to differences in perception. †¢ Respecting others views: Respecting that everyone’s voice has the right to be heard and every opinion is valid, this can be achieved by understanding that it is inappropriate to interrupt or speak over a classmate. Being punctual: It can be put forward that having to wait for an individual disrupts the class flow and can show a lack of regard for those that are punctual and ready to learn. †¢ Turning off mobile phones: again this can be viewed as a disruption and off-putting for those that have the come to and have the right to learn. †¢ The in structor: is integral in the attitude towards others within the lesson, being punctual, professional, respectful and polite from the outset will set the mood of the class and the standard by which others will act.Constructive feedback is an important part of the communication process and can be used to reinforce positive behaviour and alter negative behaviour. Effectively delivered feedback can boost self-esteem and encourage progression. Some ways to give constructive feedback are: †¢ Informal: speaking to an individual or a group during or after an observation or task, allowing for a two-way discussion to clarify any points and focus on positive development. †¢ Formal: written feedback or discussion, again this should also be a two way process where the individual has the opportunity to discuss the feedback.This could be done in two parts, the written feedback and then an individual meeting to discuss the positive steps available for further development. †¢ Specific : Feedback will need to include facts which increase progress. When practicing a physical self-defence technique it can become necessary to alter a student’s movements to improve the technique, this feedback would also need to include the reason for the adjustment to help facilitate better understanding. Awareness: of a student’s reactions to feedback will allow for alterations so as not to offend and hinder progression. A tutors positive body language, tone and use of language can help make the feedback a positive experience. †¢ Praise sandwich: praising the things a student has done well will make them more receptive when listening to the things they need to improve on, following this up with another positive will create the praise sandwich. Research listing:Ann Gravells 2012 Preparing to teach in the lifelong learning sector: (5th edition) the new award. Hockings 2008 Teaching and learning research briefing, Learning and teaching for diversity and difference in higher education: http://www. tlrp. org/pub/documents/Hockings%20RB%2041%20FINAL. pdf Christine Hockings, April 2010 Inclusive learning and teaching in higher education: a synthesis of research, http://www. heacademy. ac. uk/resources/detail/evidencenet/Inclusive_learning_and_teaching_in_higher_education_synthesis

General Kantian Perspective on Punishment Essay Example | Topics and Well Written Essays - 750 words

General Kantian Perspective on Punishment - Essay Example In this theory, punishment is not justified by any good results but by the guilt of the criminal and therefore, a criminal must pay for their misdoings in a way that is proportional to the harm inflicted by their wrongdoing. This was very common in many traditions and it is clearly seen in the Jewish tradition in the Bible specifically in the Law of Moses. In the event that a person is tried and found guilty and punishable of a crime, the individual automatically forfeits or suspends an equal value of his or her right to something. Kant contends that the punishment must fit the crime committed and argues that a crime committed to another person is a crime perpetrated to one self. He contends that the most appropriate punishment for a murderer is capital punishment (execution). If a person who has committed a murder is allowed to live, justice is not done and this exemplifies a subversion of justice and the very essence of humanity in the world. Punishment of an equal measure is in al l ways justified by the criminal act of the criminal, this is the right of retaliation and punishment in the mode of ‘like for like’. Retributive justice often faces a lot of criticism especially from human rights activists who say that it is a violation of the natural rights of the offender. Natural rights are the basic and fundamental rights to all human beings by virtue of being creatures of nature; these are the rights that every human being is born with and cannot be taken away by anyone or any government or society. These rights protect us against the deprivations that can be imposed by the interests of others on us. Chief among natural rights is the right to life and the right to own property. Other natural rights include the freedom of worship, right to participate in government and politics, and the freedom of expression. Natural rights are based on the assumption that human beings are naturally rational and good and thus enjoy certain rights that are absolute at all levels or stages of the human life. Punishment should not violate the natural rights that individuals are entitled to because this would cause more harm than good, â€Å"we ought not to impose such harm on anyone unless we have a very good reason for doing so† (Golash 1). In retributive justice, the punishment in most cases is seen to override and violate the natural rights of the culprits/offenders. It is seen to be very punitive and does no good to the society. Retributive punishment is in no way tied to the impact it might have on the society but in the punishment of the offender in a manner that is commensurate to the crime committed (Rosen 7). The only fit or rather reasonable punishment for a person who has killed another person is that he should die; therefore, in taking away another man’s life, which the offender cannot reinstate, he or she forfeits or suspends his/her natural right to life, this is the right punishment for like with like. Justice should never at any time be exercised for the encouraging another good either regarding to the unlawful or the society. Justice is administered because an individual has committed a crime and is solely responsible for his actions and should be subjected to a punishment of an equal measure to the crime committed. Matters of justice are therefore not in any way contingent with the natural rights of a guilty individual. According to the maxim of the Pharisees, it is better that one man is put to death than that all people should perish; in this regard if righteousness and justice perish then human life loses its value dignity and essence in the world. The idea of keeping a man who has been condemned to death alive is therefore a

Technology Evaluation Different Time, Same Place Essay

Technology Evaluation Different Time, Same Place - Essay Example asily transfer information between individuals in a company and could possibly reduce the efforts of working together and make completing tasks easier through the use of real time communication between many members of an organization at once. Though it could possible save time working on tasks this is not a known certainty. It is possible to search for any key word however I do not believe it would save time searching for information. Twitter helps you reach relevant peers and its’ service is supportive in helping you reach pertinent managers through the use of its real time interactions. It is a possibility that it could assist you in valuing your coworkers though it is not likely to help you achieve your performance goal unless it is something that you are supposed to communicate to members of your company. Unless it is specified in your job description it is not likely that Twitter will help you in your ultimate job responsibility. Twitters instant multi-way communication can increase a team’s productivity by making it easier for them to collaborate on a project and encouraging interaction and relationships among team members. It is not likely to enable a team to work faster unless they are a distance apart and communication among many members of an organization is necessary to complete a job. Twitter works well on both personal computer and mobile device, once it is an allowed application it also functions well within an intranet. By connecting you to others in your organization Twitter can be used as a method of real time communication. Twitter does not allow you to store files on its servers and does not integrate with other services. Twitter can assist an organization in multiple ways. Instant communication between many members or employees at one time and in real time is an invaluable tool in getting any project completed. The fact that it works on multiple platforms, any computer or mobile device with internet capabilities is all that is required,

Models of Competition Essay Example | Topics and Well Written Essays - 750 words - 1

Models of Competition - Essay Example e are just a few sellers in collusion (strategically interactive) with the main aim of minimizing competition to provide products and/or services to a large number of customers. A perfect example is the OPEC which controls the price of oil internationally. Perfect (pure) market is broadly an assumption that describes structures in which no player is so enormous as to wield those powers to set the price of a homogenous commodity (Brakman, pg 13). It is always used as a benchmark. In the ideal world, the market is in between the monopolies and perfect market structure. Monopolies do exist especially in the provision of very sensitive public utilities like in the provision of medical services, and public utilities such as gas, electricity, sports e.g. Super sport etc while perfect markets are rather theoretical. The stock markets are near perfect markets due to their composition but not very perfect as it is (Brakman, pg 106). The overarching issue is that competition in most if not all markets are imperfect and even though the goods and services may be differentiated, the firms would still face a down ward sloping curve trend. Markets assuming perfect competition do provide insufficient insight on how markets behave and respond to various factors. Even though the perfect market assumption provides a benchmark, the assumption is that they are pareto efficient. They are assumed to be controlled by such forces that even the government has no control over. This m arket has some limitations among the most crucial being the fact that all people are similar or identical for that matter. But through such models as the Dixit-Stiglitz model the element of the people’s welfare can clearly be examined. The result however gives us a false view of how the market is but for that reason, policies affecting the degree of diversity of merchandise differentiation are having markedly diverse effects on diverse individuals. This to a great extent complicates the analysis of the

Business law case study Coursework Example | Topics and Well Written Essays - 3000 words

Business law case study - Coursework Example The Unfair Commercial Practices Directive (UCPD) was passed on May, 2005, and had to be executed by member countries into national law by June 12, 2007 and it was applicable by December 12, 2007. Nevertheless, some member countries – for example, the UK, Spain and Germany – were late in adapting this law. It is said that there are various forms of misleading information about advertising on the internet, but the main form is still associated with misleading pricing information. Clients have complained that some of the prices that firms put on their websites are not the actual prices they pay when they buy the product. Such a case was witnessed in Hillingdon Electricals Ltd (HEL) when they stated on their website that the price of iPads and Tablets were ?29 and ?19, respectively while the actual prices were ?290 and ?190 respectively. This matter brought up a lot of controversy to the organisation, where they ended up stating that it was due to human error. Some clients how visited the store demanded to be sold the gadgets on the prices advertised while others, who had bought the gadgets online went to the store to demand for refunds. This paper will discuss these issues and advice specific clients who were caught in this tussle on their next move. Scenario A – Tony and Ursula Under the Sale of Goods Act of 1979, there are a harsh set of regulations, which sellers and retailers are expected to abide by (Wallington, 2010). When someone purchases a good, it signifies that they have entered into an agreement or contract with the vendor of the good. Under the Sale of Goods Act also, goods should be described, fit the purpose and of satisfactory quality. Fitting the purposes signifies both their day to day use, as well as also any particular purpose, which the buyer agreed with the vendor (Kidner, 2012). For instance, a buyer might specifically request for a printer, which would be compatible with his/her computer. Products sold are also expected to fit nay sample they were show in-store or any explanation in the brochure. Also, the issue of pricing comes into play because there are cases where a client can buy a product online thinking that they paid the price stated on the website and that is not true (McCarthy, 2010). If you wish to claim for a refund under the Sale of Goods Act, then you have a couple possible ways of settling your issue, relying on the situation and what you wish to be done. The claimant’s rights are against the vendor – the organisation, which sold them the product – not the producer, and so they should make any claim not towards the manufacture, but against the retailer. Nevertheless, this act does not apply to products that a client has bought on hire purchase (HP). If someone buys a product, which turns out to be flawed, then they can opt to reject it. This means they can return it and get a full refund of their money (Slocombe, 2012). The word flawed was explained at the begin ning of this section, which also included pricing errors (Wallington, 2010). However, the law only grants you a logical period to do this – what is logical lays on the good and how clear the error is. But, even with complex items or considerable purchases, it is much safer to work with the basis that you normally have less than three to four weeks from the day you received the product to reject it (Kidner,

Should the internet be sensored Research Paper Example | Topics and Well Written Essays - 1000 words

Should the internet be sensored - Research Paper Example So, should the internet be censored? Yes, it has because of the reasons discussed below. Protection of social norms. There is a lot of misinformation that is corrupting the current society through censorship; some laws that are fighting against cultural erosion like exposure of pornographic materials to children can get a voice. Children need proper protection (McCarthy, Martha: pp. 83). They have to be safeguarded from this kind of violence that is so public on the internet. Parents may not be in a position to look after their children at all times due to commitment at work. While they may assume their kids are safe while accessing the internet, it may not always be the case. Pornography and other sexy images act like a magnetic pull especially to underage adolescents. All they want is to have a look at how the opposite sex looks like. This in the end corrodes their young minds. It is filled with filth and unnecessary stuff. For this reason, some may end up developing behaviors that arise due to loneliness. Some may end up being gay or lesbians since the materials on t he internet convince them to think so and find it normal to divert from the society norms. If the government censors the internet, it may be in a position to block such confusing contents for children and help parents who spend little time with their children. Security reasons. Terrorists are using the internet in making their moves. It has made it easy for them to identify and locate places to attack. While most of the journalists may think everything is news that has to be blogged, it may give deadly tips to people with an evil mind. Take this case, a few years ago, someone made claims of making assault rifles using materials of a printer. While it hit international news headlines, some bloggers got a chance to write about it. Yes, it was good to make people inform people about the

Mother Teresa Essay Example | Topics and Well Written Essays - 2250 words

Mother Teresa - Essay Example This paper stresses that Mother Teresa was always passionate about missionary life and was able to locate any missionary on the map and tell their service given at each place. This probably led later to becoming a missionary herself. Let us take two different theories of Personality – Entity theory and Incremental theory and try to apply it to Mother Teresa’s life. Entity theory states that personal qualities, which are inherited or learnt from the parents or at home, are stable over the time. Incremental theory stresses that personal traits are changeable and can be developed over the time. This report makes a conclusion that she was much influenced by her mother for caring, loving and helping young and old, rich and poor all alike and to believe in God and to pray. Her mother Drana made sure that her children never wasted their time and had a helping mentality towards the poor and needy. This was deep rooted in Mother Teresa’s mind from her childhood and stayed till her death. This supports the entity theory. It just kept improving and she made her area of service broader by treating the sick and the dying. Loving and caring for children and poor was innate in her. Treating the sick was an acquired skill though the urge to do so came from within. Mother Teresa believed that God asked her to take care of the less privileged and thereafter she put her entire life into fulfilling God’s demand. So the aspect of treating the sick and dying can be attributed to the incremental theory.

Domingo Faustino Sarmiento Essay Example | Topics and Well Written Essays - 250 words

Domingo Faustino Sarmiento - Essay Example First of all, the author points out that a bad gaucho is not a bandit, but a man who steals horses due to the fact that it is â€Å"his profession, his trade, his science† (Sarmiento & Ross, 2003, p. 69). This is why the bad side of gauchos is their devotion for stealing instead of working and gaining things in an honorable way. It is here that Sarmiento emphasizes what made gauchos replaced by farmers and laborers at the time (Goodrich & Sorensen, 1996). Thus, it is a standpoint to think of defects gauchos possessed in terms of further effects on the country. The question is that chaos and lack of order came from bad gauchos due to their love for stealing horses every now and then. Therefore, Sarmiento’s discourse on the bad features relevant to gauchos touches upon their devotion to stealing horses throughout the Argentina. In this respect gauchos were well associated with outlaws and those who have no idea of order and rules of living in the society (Ramos, 2001). Thus, their example teach people about the reasons why gauchos had a bad effect in the history of Latin America.

Analysis and comparison of the presentation of the prologue Essay Example for Free

Analysis and comparison of the presentation of the prologue Essay The prologue is the introduction, which gives an overview of the play. It tells us what happens at the end of the play, in this case in Romeo and Juliet it is told in the introduction, for example the lines, a pair of star-crossd lovers take their life, doth with their death bury their parents strife. These two lines say that Romeo and Juliet both deep in love with each other, die at the end of the play, the reason being that their parents hated each other. It also sets the scene of Fair Verona and it explains the contents of the play, Two households, and break to new mutiny. The prologue is said by the chorus. This means it is an idea of a group of people taken from ancient Greek tradition. The prologue does not introduce the audience to the characters in the play; it just talks briefly about the events within the play. A prologue at the beginning of a play is a style commonly used by Shakespeare to open up a play. It is also common that Shakespeare uses the use of a sonnet to produce the prologues. A sonnet always has fourteen lines in total. It is a very precise piece of poetry. The rhyme scheme is very tight and controlled- a,b,a,b,c,d,c,d,e,f,e,f,g,g. They consist of three quatrains with a final rhyming couplet. It is very controlled, yet very subtle. You would tend to notice the story telling first and then later realise that it is a poem with rhythm. There are ten syllables in each line, a pattern of stressed and unstressed syllables. It is self consciously dramatic. It emphasises its purpose in telling the story, Is now the two hours traffic of our stage. It directly tells the audience to pay attention, The which if you with patient ears attend, what here shall miss, our toil shall strive to mend, and the play will develop from what the prologue has been revealing. In Franco Zefirellis production of Romeo and Juliet, the prologue is very brief and short. The film starts off with the details, the opening credits. The font to the credits is in white and in a quite gothic style of writing making it fit in with the traditional theme. While the details are slowly appearing on the screen, around the screen there is a thin border of orange geometric shapes on a yellow background. As the border is so bright and colourful, it is able to immediately catch the audiences eyes and therefore grabs their attention. The border suggests a very sixties styles. You would probably expect a more formal, dark edged kind of border. A soft and slow melody played on a harpsichord plays quietly in the background. The effect that Zefirelli tries to create here is to create a nice calm beginning to the play. In shot one, you can see the camera panning over the city of Fair Verona and slightly out of focus. The light is blue and hazy, gradually brightening up as the camera pans, suggesting that it is dawn. The colour of the light in the sky shining over the city, creates a dreamy and peaceful effect, and adds to the beauty of the city that is being shown. You could only just make out the tops of tall buildings and churches at first, but as it gradually gets lighter, the buildings and other features become more into focus. The rooftops of houses, church spires and a river are seen clearly. You are able to feel the quietness of the city in the early morning, which again gives the effect of the city being very calm and peaceful. The camera pans round the whole city, and then moves up towards the sun and stop with the sun being directly in the middle of the screen shot. The sun suggests the hot foreign climate of a hot foreign country, such as Italy. Shakespeares name appears when the camera has stop panning and focused on the sun. All of this equals one continuos shot. The panning is slow, and the brightening of the day is slow, creating a slow pace to the shot. It gives me the impression of a slow climax to the prologue, getting more and more intense as it goes along, and stopping at the sun gives me the impression that it represents the end, with an either tragic end or a very happy end. I think that it is trying to relate to the whole play itself, with the gradual climax with an intense ending. Throughout shot one, the speaker slowly recites the prologue in a poetic style. He speaks slowly going with the steady flow of the slow motion of the panning of the camera, so that it would not effect the backgrounds creation of peace. The speaker of the prologue is a man whose voice is gentle, soothing and rhythmic as he echoes the prologue. He still speaks when going into the second shot. Shot two is of a medieval courtyard. In front of the courtyard there is the city wall with battlements made of stone and brick, which gives the impression of the setting being in the medieval times. The camera stops moving and shows the shot of the courtyard while the speaker finishes reciting the prologue. As he completes his speech of the prologue, the camera moves slightly round to the left, which shows that where the camera is next to the city wall, it is also one of the ends of a busy marketplace. The suns golden bright morning light shines over the city wall and through the street of the marketplace, representing that it is the start of a new day. The sound of the hustle and bustle of a busy marketplace gradually builds up and the first act of the first scene begins there. This effect is to bring in the play with a more calm start and not rushing into the play with a different shot, bringing the audience into a slow and calm beginning. Zefirelli does not create any huge special effects. The title of the play, Romeo and Juliet appears as the speaker says the words star-crossed lovers. Zefirellis purpose of having the title and the words star-crossed lovers coming up at the same time, is to reinforce visually and aurally the main point of the play that it is a tragic story about the lovers Romeo and Juliet. Baz Luhrmanns version of the prologue is done in much more detail and is emphasised a huge amount more. Luhrmann tries to grab the attention of the audience with very fast moving screen shots and very lively music. The first shot that comes up on the screen is of a TV with a blank screen, and the distance between the camera and the TV is very far, making the TV look very small in the distance. The first sound is the fuzziness of a TV, and then on the screen of the TV, the opening credits are displayed on white tiles with a black background. The contrast between the colours gives a very sharp effect. This gives a very different first effect on the audience compared to Zefirellis opening shot. Luhrmanns first shot of the bold white tiles with a black background, gets the audiences attention straight away. After the credits, a female newsreader appears on the TV screen, and she reads aloud the prologue. She says the prologue like reading aloud a news report rather than in a poetic sonnet way. This makes the prologue subtle and it makes the audience think twice before realising that it is the prologue that she is saying. The subtle speaking of the prologue differs with Zefirellis make of the prologue being obvious to opening up the film. Beside the newsreader in the background, there is a small picture with some text underneath it. As the camera is in the far distance, it makes it hard to see what the picture and text are, which makes the audience wonder what it is. While the newsreader is saying the prologue, the camera subtly zooms in directly towards the screen, and the picture in the corner gradually comes into focus. The picture is of a broken ring with the text underneath it saying Star crossd lovers. The symbolism of the broken ring is that the lovers end up being torn away from each other. After the newsreader says the twelfth line of the prologue, the camera suddenly picks up speeds and zooms right into the TV screen, through a high street. At the same time the words, Fair Verona constantly flashes up in white with a black background. From the zooming, it has merged from one background into another. This sudden pick up of speed would as if wake up the audience and shocking them as the screen had suddenly gone from one shot to another. This is very unlike Zefirellis presentation of the prologue, as he keeps his prologue simple and calm all the way through, whereas Luhrmann uses the effect of zooming and flashing words up creating a dramatic scene. The reason of flashing the words, Fair Verona while the camera rushes down the high street, is to make the audience understand the comparison and realise exactly how fair Verona really is in his version of the film. It shows a decaying urban landscape contradicting fair Verona. The font style of the writing is bold like Arial, and is in block capitals, making it clear to the audience what it says. In Zefirellis, as the camera pans over the city, you can see that Verona is very pretty and fair, as the prologue says it is. As the camera reaches the end of the street, the camera is suddenly focused on the face of a statue, which was far in the distance from where the zooming into the street began. Very dramatic music starts to be played loudly, which produces a bigger effect on grabbing the audiences attention. The camera then pulls back to view the tops of two corporate buildings with the statue in the middle. The buildings have big signs on the top of them. They are the names of the two households, Capulet and Montague. They are in different colours, Capulet in red and Montague in blue. The differences in the colours emphasise the difference between the two. The effect of having the statue splitting the two buildings up is to make the point clear, that the two households need something or someone to keep them apart to avoid causing major trouble in the city, as they absolutely despise each other. The statue shown actually represents Jesus Christ. It is Jesus Christ who is trying to control the families and bringing some peace to the city. In Zefirellis version, the point that the two families cannot stand each other is not emphasised. As the prologue is said in the same tone and way all the way through and the pictures are just of how fair Verona is, does not give a definite and clear point that the two households are major enemies. Luhrmann makes it visual to the audience, the hate between the two families. The next part of the introduction to Luhrmanns production of Romeo and Juliet, is of a rapid chain of clips from one to the other including clips of police cars with VBPD on the side of them standing for Verona Beach Police Department. This is shown to tell the audience that this is Verona Beach and not fair Verona. The chain of clips also includes clips of helicopters, clips of the disaster from different viewpoints, some far up in the sky, some close up to casualties who were injured, and the damage done to the city by this one disaster brought up because of the hate between the Capulets and the Montagues. The disaster is emphasised in this rapid succession of clips, to stress how much damage can be caused by one incident done by the two families. It also makes the audience think and imagine if this one incident caused so much damage, the amount of damage that they probably had done to the city in the past and what would be done in the future. The prologue is said once again while another variety of images using other media of newspaper articles and magazine covers appear. This time, the prologue is said by a character whom is actually in the play, referring to how the prologue is traditionally said by the chorus. The character who speaks the prologue is Friar Lawrence, and he says it in a poetic way, and this time the rhythm of a sonnet is emphasised. A man with a soft, gentle and low voice speaks the prologue like it is in Zefirellis production. This is one similarity that the two productions have. As he speaks, some words of the prologue is emphasised by magazine headlines appearing, using the effect of spinning one on top of the other. The headlines include New Mutiny and Civil Blood Makes Civil Hands Unclean. These headlines are to tell the audience and remind them the symbolism and reasoning behind each word in the prologue. There is also a faint background of burning flames when these headlines appearing as if showing the damage done. The images however, some are of like modern day newspapers and magazines. The camera slowly pans through a rack of different covers, and the headline of each newspaper and magazine are all referring to the feud caused between the two households, emphasising that they produce big issues in the city. Other images in this group of images include police taking charge of the situation in a live kind of view, showing how fast the police and other services had to respond to reduce the risk of more damage happening. The police and fire departments had to work into the night with the clearing up of the situation. This is known as the images are taken from broad daylight into the dark night. These images give the audience a visual understanding of how bad it is of the two households hating each other, which can cause so many innocent people in the city to be harmed. As the speaking of the prologue comes to an end, with the two lines A pair of star crossd lovers, take their life with the lines shown in white writing on a black background. This effect by now would be recognised by the audience by now as it had been used before to state the words Fair Verona. This effect of repeating jogs the audiences memories reminding them again and again the importance of the lines in the prologue. As the prologue stops being spoken, the same dramatic music becomes loud again. Each of the main characters are shown one by one with a pause on each with the text describing who each of the characters are and how they are either related to Romeo or Juliet or what the purpose of the character is in the film. This presentation of the character echoes the style of how it was done in famous program called Dallas. In Zefirellis version, the characters were not introduced and the film got right into the first scene once the prologue was spoken. A shot of Romeo looking through the narrow gap of a door appears, and then the camera immediately changes its angle to show what he see, which is a church aisle with blue neon crosses and candles. The angles that these two shots were taken were both through a narrow opening of the door. The first shot was taken from the inside of the church looking at Romeo, the man standing outside the door, and the second shot was taken from the outside of the door looking into the church. It emphasises what Romeo had seen, which the audience can assume is Juliet lying on the alter at the end of the aisle, Romeo thinking that she had really died. It also symbolises with that it was the conclusion and the end, viewing Romeo and the crosses, show that they were linked together and producing the idea of death. There was one more series of fast moving clips and a rush of lines as a final wind up to the prologue. There are a variety of different clips of things that happen from the beginning of the play to the end. The repeating of the clips again and again produce permanent images into the minds of the audience. The prologue ends with the words take their life and move onto the first act. The words take their life are stated to tell the audience that the story line would conclude with something relevant to it. I think that it is a new technique Luhrmann has used. He uses the technique of grabbing the attention of the audience and makes them concentrate. The prologue being reinforced by being presented for the third time, does not makes the audience get bored and tire of the clips being seen and seen again, but make them more excited about the film. I think that both Zefirelli and Luhrmann were trying to represent Romeo and Juliet in a different way, with different techniques. The prologue was of course interpreted differently. Zefirelli presented the prologue in his production in a gentle and calm way all the way through giving the audience a good idea of the peace and beauty of Verona. Luhrmann of course presented the prologue in a different way, almost a complete contrast to what Zefirelli did. He changed Fair Verona into urban sprawled Verona. I think that the presentations of the prologue were both appropriate for their interpretations because Zefirelli wanted to keep his production of Romeo and Juliet original and alike Shakespeare. Luhrmann wanted to interpret the play into something slightly more modern and unlike Shakespeares original version. In Luhrmanns production he emphasised the complications between the two households and the alterations he had made to the film, like how he set his production in an urban city and called it Verona Beach instead of setting it in the original city of Verona in Italy.

Programme Schedule Essay Example for Free

Programme Schedule Essay It should be noted that although I have used Sky One as an example of a typical evenings viewing on Sky, this ignores the other channels available through the satellite broadcaster. But in doing so I am illustrating the channels provision in terms of target audience, rejection of a public service ethos (to educate, inform and entertain), and its ability to house hour after hour of populist programming on one channel (complimenting Sky One is a mass of channels providing a wide range of programming (see Sky World and Family Pack, appendix 2)). What is obvious from this comparison is that the public service broadcasters are providing a schedule which caters for the widest possible audience, within the structure of two channels (BBC1/BBC2/RTE1/N2). There is the argument that, instead of attempting to provide an output representative of the whole of its audience, which on the face of it seems impossible, it should specialise into more defined areas. Some complain that money being spent on paying comedians for programmes such as `Have I Got News For You` (Friday 21:00, BBC), could be better spent on this specialisation, however those arguments often come down to ones particular taste, rather than any informed argument. What is it that public service broadcasters provide, which are deemed in the `public interest`, that those without such a remit fail to provide? It can surely not, as outlined previously be choice. Diversity, a term often associated with public service broadcasters, is no longer solely applicable to the latter as diverseness is arguably a product of greater choice. It could be argued however that the choice and diversity available from terrestrial public service broadcasters is of a higher quality and is therefore of greater value to an interested audience. The pluralistic nature of public service broadcasting requires that they take into account the sociocultural segmentation of society, but this is often difficult because of the limited terrestrial channel space available. However, what it does do is provide a common domain, arguably important in the context of social interaction. The ability of the audience to discuss for example, the previous nights episode of Eastenders (BBC1) in the playground or at work should not be underestimated. It could be argued that a wider range of viewing could bring a greater level of social ideas and concepts, yet this ignores the `information rich/information poor` argument, and the resulting divide which has yet to be addressed. The digression by both RTE and the BBC into digital media does not, in the current climate, resolve the problem of catering for such a large audience on a limited broadcasting frequency, simply because digital television is not widespread enough at this time. The conundrum for both organisations therefore, is that in order that they become both more diverse and competitive, their energies must go into the creation and promotion of their digital services so as to have a foothold in the future of digital broadcasting. And here lies the rub, At the moment there does not exist a platform solely intended for the broadcast of the BBCs digital programmes. It is available through NTL, Sky and ITV Digital, and therefore, the BBC is indirectly promoting the formats that have reduced their audience share and contributed to calls for its privatisation. The argument hinges on how the PSBs intend to supply their digital services in the future. They may provide a set-top box through which their channels can be received, or fund their place on the current EPG (Electronic Programme Guide), available through SkyDigital. RTE will begin broadcasting on the SkyDigital platform from April 2002, which has emphasised its intention to fulfil its public service remit by extending its audience reach to as many parts of Ireland as possible. However both NTL and Chorus, (cable companies operating in Ireland) have complained that RTE paid a reported i 6 million for its inclusion on the SkyGuide EPG (Electronic Programme Guide), whereas RTE is hosted for free, and importantly, compulsorily by the two cable operators. If Chorus Digital were to pull the plug on RTE, the low subscription rate would not cause significant damage to the public service broadcaster. However, NTL, who have a much higher subscription, and therefore attract more advertising, offers a greater problem. If NTL removed RTE from its output, advertising revenues would fall dramatically, indeed, it has already fallen in 2001 by i 12 million; 15. 5 million less than projected for 2002 and RTE would inevitably become bankrupt. But in doing so, NTL would almost certainly have its licence revoked, which it would appear, provides the greatest chance of survival for RTE. As I have discussed earlier, the introduction of satellite broadcasting into the UK and Ireland has had a detrimental impact upon the public service broadcasters viewing figures. The information below illustrates the year-on-year increase and uptake of cable and satellite subscription, paralleled with a year-on-year decrease in the BBCs viewing figures. RTE has been grouped in the same category as cable and satellite, however RTE would represent only a fraction of the increase. (NB. Shares before 1996 have been rounded to nearest whole number)

Market Entry Into Turkey For Lifeway

Market Entry Into Turkey For Lifeway The term global business is becoming more familiar in the current business context where, more and more small and medium enterprises (SMEs) trying to expand into overseas market. A similar company called Lifeway is a U.S.A. SME, which is rapidly growing in the home market. In 2008, the company was named 49th Fastest Growing Business by an American Magazine, Fortune Small Business (Lifeway, 2008). Given that Lifeway intends to expand into overseas market (outside U.S.A), the Group report requires to provide analysis for the proposed host countrys strategic environment as well as a properly evaluated market entry mode for the company. We used three different analytical tools for analysing host countrys strategic environment that are described below: Hofstedes Model of National Culture Porters Five Forces PEST Analysis We evaluated different Market Entry Modes for Lifeway and selected Exporting as a Market Entry from the following: Licensing Strategic Alliances Foreign Direct Investment Export We selected Turkey as a host country for Lifeway to expand its operations into overseas market. Turkey is one of the largest producers of dairy products in its region as well as the countrys location is of a strategic importance, as its geographical location is connected to both sides of East and the West (Europe). We chose exporting as a market entry for Lifeway to expand into Turkish market. Host country strategic environment analysis It is crucial for Lifeway to critically evaluate Turkeys strategic environment. The strategic environment comprises of various variables such as Government regulation, Countrys financial risks, culture, political stability, economy security risks, competitors, suppliers and technology. Hofstedes Model of National Culture According to this model a countrys cultural values can be implicated with different aspects of the business e.g. Human Resource Management, Leadership Styles, Motivational Assumptions, Decision Making and Organisational Decisions and Strategy (Hofstede Bond, 1988). Power Distance According to Hofstede, Turkey is a comparatively high power distance culture as compare to U.S.A. Organisational structures of companies in Turkey are likely to be tall pyramid with many supervisors and managers. Only top level management has the power to make strategic decisions. The wage difference between superiors and workers is high; management is authoritative and high level education takes precedence over performance. In contrast the opposite is true for the companies and businesses in U.S.A. like Lifeway. Individualism The figure-1 (see p.2) shows clearly a huge difference in both the countrys cultural values in individualism. In collectivist society like Turkey, job selection process for management is usually based on family references. It is also assumed that managerial promotions are based on seniority and age. Conversely in U.S.A. an individualistic society, promotions are based on an individuals ability and qualification rather than age and personal references. Masculinity According to Hofstedes model masculinity in Turkey is low, 45 and high in United States, 62. In most cases Turkish leadership styles emphasise on quality of life rather than work. Moreover organisational structure is small with decision making mainly by groups. This is quite opposite to American society where organisational structure is usually large; emphasis is on achievement, motivation and self reliance. Uncertainty Avoidance There is a high level of uncertainty avoidance in Turkish cultural as compare to American culture. In business perspective, organisations in Turkey would have clear rules, regulations, standardise procedures, formalised structure and risk avoidance. People want job security, are committed to long-term contracts as well as loyal and predictable. It reduces potential employee turnover in the organisations. However organisations and people of U.S.A are willing to take risks, businesses have less regulation and workers have autonomy. Long-Term Orientation There is no data for Turkey; however United States is a short-term oriented society (see figure-1, p.2). In U.S.A., employees are selected on the basis of skills and ability with quick rewards and promotions having less job security unlike long-term oriented societies. Turkey can be classified as a long-term oriented society on the basis of other Hofstedes dimensions. There are a few question marks about Hofstedes cultural dimensions concerning the accuracy of the data. Information found may be contradicting e.g. Turkey, a high uncertainty avoidance culture implicates larger organisations however it is also low in masculinity which implicates smaller organisations. Hence information should be considered as a guideline therefore cultural pa, therefore, stereotyping should be avoided. However it is a good starting point for Lifeway to have an idea of a very diverse culture as compare to its own. Porters Five forces Porters five forces is a widely known strategic business analytical tool which helps managers to understand better the industry context in which the firm operates. Industry competitors There are numerous competitors in the probiotic industry. All of these companies operate internationally as well as in Turkey. This indicates the presence of market within the country. According to a new market research report, Probiotics Market (2009-2014), published by (Marketsandmarkets, 2010), the global probiotics market is expected to be worth US$ 32.6 billion by 2014, with the Europe and Asia accounting for nearly 42% and 30% of the total revenues respectively. The global market is expected to record a CAGR of 12.6% from 2009 to 2014. The following list below mentions Lifeway main competitors. Group Danone: their main probiotic product is Actimel probiotic yoghurt drink containing a unique culture called L.casei Imunitass, which is exclusive to Danone. (Presence in Turkey). Yakult Honsha: they produce a drink called Yakult. Yakult is a fermented milk drink containing lactobacillus casei Shirota Developed by Dr Minoru Shirota, the drink has been around for about 70 years in some form. It was initially only produced in Japan but is now made in Holland for distribution throughout Europe. (presence in Turkey) Nestle Nutrition Nestlà © probiotic products are mainly based on its LC1 brand and include: Ski BioVita: probiotic yoghurt containing LC1 culture. Sveltesse Optimise 0%: a probiotic, fat free, dairy drink containing a probiotic and fibre, available in Strawberry and Pineapple flavours. Munch Bunch Drinky (UK): a yogurt drink designed for children, containing fruit puree and a gentle probiotic for children. It is claimed that the probiotic, lactobacillus fortis, is specially designed for children. (Presence in Turkey) Probiotics Whilst functional drinks still occupy the largest market share (at around 50% of all sales) probiotics (mainly dairy products) and probiotics (comprising mainly dairy products, cereals and baked goods) are the next largest sectors. Across Europe, the probiotic industry accounts for more than à ¢Ã¢â‚¬Å¡Ã‚ ¬1.4bn at consumer prices. These figures speak for it, the probiotic drink market has been rising since the year 2000 and the forecast is increasing (RTS Resource Ltd., 2010). Potential Entrants Entry Barriers: The capital cost of entry into the food industry is high especially since it will have to compete with the big name such as Danone, Yakult and also Lifeway Kefir. Substitutes These are some examples of substitutes to probiotic drinks: Probiotic capsules (new trend) Symprove (new probiotic in a non-dairy drink) The level of differentiation for Lifeway products is moderate as they manufacture all of their range, quality being one of the most important feature as well as health and wellbeing. Bargaining Power of Buyers Buyers on the food market have high power as there is a large range of probiotic drinks, therefore competitors will be offering similar products and prices. Buyers will go to the store that offers a lower price. Everyone needs food on a daily basis; the number of buyers involves everyone. Lifeway could introduced their latest ranges created recently which could lead to product differentiation in regards to other probiotic drink, these approach could lead to a decrease in the bargaining power of buyers. The cost of switching from one brand to another is very low; usually there is more than one probiotic drink on the shelf of supermarkets. New trends have pushed buyers to purchase their goods online. Bargaining Power of Suppliers In this particular case the business is considering expanding to Turkey, suppliers will have less power. Lifeway is attempting to gain competitive advantage by cheaper outsourcing; a search for best suppliers in Turkey should result in a good deal. Suppliers in Turkey will want to secure a contract with a company with Lifeways profile. However at the present Lifeway is only intending to export their goods to Turkey. Lifeway is the countrys leading manufacturer of Kefir, these represents a main advantage as the organization enjoys the benefits of economies of scale in the home country. Pest Analysis In view of Lifeway new environment (Turkey), the PEST analysis is a critical analytical tool for evaluating a countrys strengths and weaknesses. It focuses on political, economical, social and technological factors and also helps to develop a broad view of a countrys landscape. Political Factors Turkeys policy is based on liberalisation and free trade and also attempts to create location advantages to attract foreign companies (Datamonitor, 2009). In 2003, the Turkish government introduced the Foreign Direct Investment (FDI) Law to improve FDI policy. It mainly contains the abolishment of restrictions which leads to an equal treatment of foreign and domestic companies. Furthermore, Turkeys main political goal is to achieve EU membership. This is a major political advantage if the country achieves EU membership, as companies would benefit from EU free trade policies in Turkey. This in turn opens the door to invest easily in other EU member countries for companies based in Turkey. Lifeway is one of the first companies in the dairy sector intending to expand in Turkey. In contrast, there still exists a high political risk in Turkey. According to A.M. Best Company (2009), Turkey seems to be unstable especially focusing on regional, social and governmental aspects. Major reasons for these instabilities are the terrorist groups, who are responsible for a mass of attacks in recent years and the existence of high corruption (Datamonitor, 2009). In addition, the tax system is very unstable according to OECD. The IMF, the World Bank and the investment environment by FIAS (Foreign Investment Advisory Service) have signaled concerns about the complexity of Turkeys tax system. This complexity has been exacerbated by tax policy instability coupled with high and unstable inflation rates (OECD, p.6). These high inflation rates, e.g. 10.4% in 2008 are quite higher than inflations rates of other western European countries (PRS Group, 2010). Generally Turkey indicates a high political risk (CRT-4) which is defined as Relatively unpredictable and nontransparent political, legal and business environment with underdeveloped capital market, stated by AMB (2009, p.4). Hence high political instabilities and risks have an adverse effect on foreign companies like Li feway where it takes time to adapt to the political condition in Turkey. Economic Factors Due to the political instability in Turkey, this has a negative impact on the overall economy. Comparing the GDP growth rate during last year decreased from 9.2% in 2004 to 1.1% in 2008 meaning its economy is in recession (PRS Group, 2010, Country Forecast, p.8). Besides the financial crises above all high inflation and interest rates 6.5 % in 2009 (fxstreet.com) caused this economic downturn. Turkeys economic risk is moderate because it experienced an erratic growth over the last few years due to a weak banking system, large current account deficits, and a lack of structural reforms (AMB, 2009, p.2). It means that although there is the existence of an economic upswing during the last decade but overall economy is still not recovered e.g. imports are still higher than exports. In contrast, plans for the implementation of free trade agreements raise hope among the Turkish population (Datamonitor, 2009). These agreements shall increase the international competitiveness and boost the relationships with foreign countries. In addition to that by starting to act and trade more internationally Turkey could also implement the EU criteria very soon. This would help the company in the future to expand the investment. Social Factors The unemployment rate of 10.4 % in 2008 is obviously caused by the lack of investment in education. Only 34.5 percent complete vocational or higher education which signifies a weak distinct tendency in the range of the service sector (PRS Group, 2010, Country Conditions, p.9). On the contrary primary and secondary sector workforce is about 59% which shows that Turkeys excellence in these two sectors. For further analysis of social and cultural factors of Turkey see section 2.1 on page 2-4. Technological Factors Turkey only spent 0.71% of GDP in 2007 for research and development according to the Federal Statistical Office of Germany (2010). The lack of support in this sector would have an immense negative impact on foreign companies. Particularly the number of patent applications which is a major indicator of rating a countrys development in RD and it was 24.50 per million inhabitants in 2007 (Federal Statistical Office, 2010). Although the Turkish dairy sector is distinctive, its products are still behind the quality of the EU (Reuters, 2009). Equipment and hygiene have fulfilled the recent EU standards but Turkish milk quality can still be considered as low. However established government institutions try to compensate such deficits by giving financial aid to companies and private citizens in the form of subventions and loans for RD projects (PRS Group, 2010, Country Conditions). Additionally there is an appearance of drain brain (Datamonitor, 2009). It means that Turkish academics that are living abroad are coming back to their native country, recognising the potential of Turkey becoming an EU member. Thus foreign companies like Lifeway with the intention of expanding could profit by future trends. DIFFERENT MARKET ENTRY MODES There are four major market entry types which will be analysed and evaluated in order to make a decision that which market entry Lifeway should choose for Turkey. Licensing Licensing is a contractual transaction in which the firm-the licensor-offers some proprietary assets to a foreign company-the licensee-in exchange for royalty fees (Kotabe, 2008, p.293). For instance, a company is allowed to use the technology, know-how or even a whole product itself of another company against payment of so-called royalty fees. Licensing does not need investing capital and is especially used by small companies which are looking for a fast and easy access to a foreign country (Kotabe, 2008). Lifeway could for example save transportation costs and tariffs and invest them in other branches. This is an easiest way of investing where there is no financial risk involved, no risk of product or performance failure. By licensing, the company would get its profits (royalty fees) and it would also benefit the Turkish government and national suppliers. In contrast licensing may result in a firms giving away valuable technological know-how to a potential competitor (Hill, 1999, p.202). Lifeway loses its competitive advantage by sharing knowledge of producing the different kind of flavours that are very popular among the US. Adopting technology could improve the partners business and lead from co-operation to competition. Additionally, Licensing does not give a firm the tight control over manufacturing, marketing, and strategy in a foreign country that may be required to maximize its profitability according to Hill (1999, p.202). Lifeways brand name might become weak with the possibility of losing the license as a result domestic companies could gain success. Strategic Alliances Strategic alliances are cooperative agreements between two or more firms from different countries to participate in business activities, as stated by Parboteeah Cullen (2011, p.161). Lifeway especially focuses on the International Joint Venture (IJV) which is the most common form of strategic alliance. International joint ventures bring together otherwise independent firms to share resources in product design, production, marketing, and/or distribution (Chan et al., 2007). The company can gain the knowledge and the know-how of similar companies which could improve Lifeways Kefir. Lifeway could obtain the possibility to share its losses and it will reduce its amount of investment in Turkey (Kotabe, 2008). Additionally, by cooperating with a domestic Turkish company Lifeway can fit its Kefir to the peoples taste. Consequently additional costs for introducing and adoption can be reduce and Lifeway could get an insight of how to avoid cultural misunderstandings (Kotabe, 2008). However at the same time cultural misunderstandings might appear within the alliance, especially when it comes to controlling the company, see Hofstede (section 2.1, p.2). Furthermore, Lifeway might lose its competitive advantage of developing and creation which made it unique in the US by sharing know-how and technology (Kotabe, 2008). Like it is said before that the Turkish dairy industry is behind the EU standard in the development of equipment and technology. Gaining the same knowledge as Lifeway, competitive companies in Turkey could conquer the European market and further expansion in Europe could result in increasing the competition. Evidently this would lead to a disadvantage for Lifeway. Foreign Direct Investment Parboteeah Cullen states a Foreign Direct Investment (FDI) occurs when, a multinational company owns, in part or in whole, an operation in another country (2011, p.161). Investing in manufacturing or RD (research development) facilities that are made or bought in foreign countries can be considered as FDIs, for example. Turkeys strong FDI policy is especially attractive to foreign companies because of its market potential, geographic proximity, and low labor costs (Deichmann et al., 2003, p.1771). This type of market entry potentially leads to higher profits in the early expansion of the company because it also avoids transportation costs. Lifeway can even save more money, in virtue of prevention of double taxation agreement between Turkey and the US (worldwide-tax, 2008). In Turkey huge proportion of the workforce works within the primary and secondary sector because of the low education this provides low cost labour making Turkey even more attractive (Turkish Embassy, 2008 PRS Group, 2010, Country Conditions). However based on the low quality production of milk in Turkey Lifeways brand image could be damaged resulting in the production of the low quality of Kefir (AgriPolicy, 2009). (Paliwoda, 1997 p.154) described his point of view for FDI as, a wholly owned subsidiary is slow to achieve, expensive to maintain and slow also to yield any tangible results. Lifeway that just developed during the last few years the decision of such a risky market entry might be too early on the evidence of a country which is still characterised by uncertainties, instabilities and insecurities. A high risk is also applicable to the acceptance of the product among the population. Furthermore, there is a huge cultural difference in the society as well as in a business context. Therefore it is difficult for Lifeway to adjust quickly into the local way of doing business, see Hofstedes cultural dimensions (section 2.1, p.2). Hence its not in the interest of the company to choose this market entry. Export According to (Hill, 1999, p.201) export can be defined as, producing goods at home and shipping them to the receiving country for sale. There are two major forms of export: direct and indirect export (Kotabe, 2008). In direct exporting, a company will appoint an internal team that is responsible for exports by trading goods or services with a foreign middleman. While indirect exporting is when a company will sell its goods or services through some other domestic companies, so-called intermediaries (Kotabe, 2008). Some major advantages could be attained by direct or indirect exporting. This type of market penetration is easiest and cost effective (Kotabe, 2008). Firstly, Lifeway doesnt have to invest in production facilities such as building factory, warehouse, overhead costs and also labour costs etc. Lifeway, which is considered as an SME having small amount of equity (as compare to large MNCs) would want to have minimum financial risk. Secondly, time is an important factor, exporting makes it possible to get an immediate market access (Kotabe, 2008). Especially entering in a Turkish market which might experience an upswing in the near future, it should be realised that the company could profit from new regulations and subventions. In contrast, exporting is unprofitable because of the existence of high transportation costs, tariffs and trade barriers (Hill, 1999). The Turkish government intervened to protect and support domestic companies of the dairy sector by demanding high tariffs for importing dairy products (Export.By, 2010). Products like Lifeway Kefir can be produced in almost any location because of a low value-to-weight ratio (Hill, 1999, p.201202). As a result it can be said that the demand of Lifeway Kefir in Turkey may not be equal to other diary producing companies in Turkey. Benefits of direct exporting would be to avoid information asymmetries because Lifeway would be still responsible for major orders and dispositions (Parboteeah Cullen, 2011). Furthermore direct exporting is connected with higher sales potential and profit as compare to indirect exporting. However indirect exporting causes less committing errors. New environment, culture and language barriers could be avoided by this market entry mode or at least reduced (Kotabe, 2008). Therefore, it is decided that Lifeway should pursue indirect exporting for market penetration in Turkey. This is because of various reasons such as Lifeway is relatively a small company with limited finances, the product is a simple and standardised hence no need for training and after sale support and also Turkish culture is very different than Lifeways business culture which is American, according to Hofstede (see section 2.1 on p.2-4). The company would achieve foreign market presence in less time at low cost and also with the passage of time increase market knowledge and reduce psychic distance (cultural differences). This would increase companys prospects of investing further in the country. Conclusion After critically analysing Turkish strategic environment, it is suggested that exporting is the best suited form of market entry for Lifeway. The company is a relatively small and medium size enterprise and is only locally based in U.S.A. hence essentially it would have limited finances as compare to other large global companies. Finance is the biggest asset that any company holds thus cost effectiveness is the one of the fundamental strategic principles in businesses. Exporting could be viewed as the quickest and most cost effective form of market expansion. It doesnt require complex activities and Lifeway could focus its efforts mainly on the marketing area to attract the new target market in Turkey for its Kefir products. It should also be considered that the desire of Turkeys inclusion into EU makes it a safer choice as it complies with the laws and regulations of EU countries than others in the Far East. Although there are some drawbacks of exporting for example, high tariffs, transportation costs and trade barriers. Nevertheless looking at Lifeways context and comparing the disadvantages of other market entry modes it is clear that exporting is the easiest and most cost effective form of expansion. Subsequently the company could invest further and make strategic alliance as a joint venture with the local popular branding company upon success in Turkey. With the passage of time and depending on Lifeways success the best form of investment would be having a production unit in Turkey. This would also be very beneficial for the company if Turkey becomes EU member. It would open the doors for Lifeway to easily expand and penetrate into EU market. Even if Lifeway doesnt get the best responses from exporting, it would not be a disaster. Since the company would have taken minimum financial risk in expanding into foreign market. It would be a good learning experience for Lifeway. Whenever business environment becomes viable the company could strategise again and correct the mistakes.